Live casino games are one of the best features of an online casino, with live dealer making up about 25% of global monthly gaming revenue. For this reason, finding the best live casino games software platforms is a must if you’re hoping to provide players with a first-rate live dealer experience that will turn you a profit. There are a number of things to consider when selecting a live casino software solution, including whether or not you want a dedicated product, more than just table and card games, multilingual dealers, etc. This article is dedicated to providing you with the fundamental information you need, to help you make an informed choice if a live casino gambling product is something that you’d like to offer your customers.
How to Choose the Best Live Casino Games Software Solutions
The good news is that there are no bad live casino games software companies, especially when it comes to those companies that develop, produce and sell licensed and legal products. Naturally, those will be the only companies that TCS discusses and recommends.
Since this is the case, finding the best live casino games software platform is mostly a personal choice. Selecting the best casino platform that suits you – be it an all-in-one white label casino, a turnkey solution, or one that includes an API integration of only live games – is a matter of deciding on what makes the most sense to your iGaming operation.
If you would like to obtain live casino games from only one software provider (e.g. Evolution Gaming, Ezugi, NetEnt Live, etc.) it is highly recommended that you contact the individual company directly to find out what they can offer you specifically.
However, if you’re like most entrepreneurs who want to know how to start an online casino business or existing iGaming operators seeking to enhance their offering, chances are you are far more interested in obtaining live gaming content from multiple suppliers of this entertainment, instead of only one. If this sounds like you, then you’ll want to focus on obtaining a live casino solution from an iGaming software platform (e.g. Digitain, BetConstruct, Tain, SoftGamings, etc.) that can give you access to several types of games through their pre-established partnerships with the industries top live games providers.
With that said, if your goal is to run a legitimate and long-term successful online gambling operation that includes live dealer games, the following is look at all the necessary components that make up the best live casino software platforms.
Live casino games
Whether the live casino platform you choose is a white label solution, turnkey platform or a bundled self-service option, having a wide range of live casino games to offer, gives you the power to attract more customers with varying interests.
That said, in case you are new to the industry and unfamiliar with the live casino games concept, these real money games feature live human dealers/croupiers who host and/or carry out the operations of the games in a land-based gambling studio that is fully licensed and regulated. Most of these studios are located in Europe, however, players from all over the world can digitally access these studios as long as online gambling is permitted in their jurisdiction.
Live games primarily include classic table and card games that are traditionally found on the floors of brick and mortar casinos, such as roulette, blackjack, baccarat and poker. Online casino players can digitally take part in these games via webcasting technology that allows the games to be broadcasted in HD, live and in real-time from the gambling studio, directly to the player’s computer or mobile device. Once a player joins the game, they can place real money bets and interact with the human dealer in real-time through live chat.
The goal of a live casino is to provide players with 24/7 virtual access to an authentic land-based gambling experience from the comfort of their own home or when they’re on the go.
Types of Live Games
The types of live games and live gaming experiences (e.g. mobile, VR, First Person Perspective, etc.) offered is continuously evolving as new technology comes into play. That being said, today, the most popular games and their variants include*:
- Live Roulette – A live croupier runs the game, takes bets of active players, and spins the roulette wheel. Examples of live casino roulette games include: French Roulette, European Roulette, American Roulette, Lightning Roulette, VIP Roulette, Double Ball Roulette, Instant Roulette, Auto Roulette, Immersive Roulette, etc.
- Live Blackjack – The live dealer takes bets of active players and deals the cards to the virtual players. Examples of live casino blackjack games include: VIP Blackjack, Speed Blackjack, Free Bet Blackjack, Infinite Blackjack, Blitz Blackjack, Blackjack Party, etc.
- Live Baccarat – Most games of baccarat are carried out similarly to a land-based casino, with the live dealer taking bets and dealing out cards to the game’s two active hands – the Banker’s Hand and the Player’s Hand. Examples of live casino baccarat games include: VIP Baccarat, Baccarat Squeeze, Speed Baccarat, Lightning Baccarat, Dragon Tiger, etc.
- Live Poker – Just like other live card games, there are various types of poker. All include a live dealer who runs the games, takes bets and deals out the cards. Examples of live casino poker variants include: Texas Hold’em, Three Card Poker, Caribbean Stud Poker, etc.
- Other Live Games – In addition to live card and table games, there are other types of entertainment that can be offered in live casino lobbies. Most notably, Evolution Gaming is well-known for breaking the mold when it comes to offering unique live casino thrills, such as with their live game shows. These interactive and immersive games feature a host who talks to betting players throughout game play, which may involve spinning a big money wheel, drawing a ball from a machine, opening brief cases, and so on. Popular game show titles include: Dream Catcher, Monopoly Live, Mega Ball, Deal or No Deal Live, Lightning Dice, and Crazy Time.
It should also be noted that unlike many virtual card and table games and online slots, although live casino games can be viewed without a registered player having to place a bet, they are not free to demo or play.
*Note: The variants listed for the types of games mentioned above are not offered by all live game software suppliers. Each provider offers its own variations.
Who are the best online live casino games providers?
When it comes to the live casino gaming industry, there are a number of suppliers who stand out for their award-winning software, including Evolution Gaming and NetEnt Live. With that said, the best game providers for live dealer content include:
- Evolution Gaming
- NetEnt Live
- Pragmatic Play (formerly Extreme Live Gaming)
- Authentic Gaming
- Opus Gaming
- Lucky Streak
Live casino games license
Just like any other type of online gambling product, if you want to legally offer live casino games, you require the necessary license. Although certain licenses like MGA and Curacao cover a variety of markets, including those that are unregulated, if you want to offer a live gaming experience in the UK, Sweden, Denmark, Spain and several other countries, you will need to obtain a license specifically from those countries’ designated gambling regulators.
Obtaining a license can be a complex and lengthy process and is one of the reasons that those who are new to the industry opt for a white label solution, because a license is included.
A smart and flexible live casino user experience
The best live casino games software platform is one that can deliver a flexible front end and a strong back end. In terms of a flexible front end, not only does this mean providing players with an omni channel experience – a live casino that can be accessed across desktop, tablet and mobile – but also one that is fast to load, easy to use, simple to navigate and highly responsive.
As for the back office, it needs to be equipped with the necessary tools and reporting software that allows you to track your players habits and playing trends, so that you can maintain what you’re doing or make alterations to your operations to ensure you’re always delivering the most responsible, securest and optimal iGaming experience.
What’s more, another unique component about live casino software is that some suppliers offer dedicated live games. What this means is that live card and table games, as well as the environments in which they operate, can be dedicated exclusively to a single operator, allowing you to brand and customize the playing atmosphere, including the customization of physical backdrops, lightbox backdrops, blue screen, 3D graphics and more.
Live casino games payments and localization
You’ll want to choose a live gaming software platform that allows you to integrate a variety of trusted and secure payment options that you can offer to your players. Credit cards, debit cards, eWallets, bank transfers, mobile payments and prepaid cards are banking solutions that should be considered. The simple reason is that the more options you can make available, the greater the number of players you’ll be able to reach.
Even offering cryptocurrencies is an option that more and more operators are considering. However, if you are interested in operating an only bitcoin live casino, while this is possible, your software options will be limited.
Beyond making sure that a payment processing system is 100% secure, fully encrypted with SSL technology and with security measures that include chargeback prevention and anti-fraud, it can also be useful to offer localized payment and currency options, especially if you are targeting players from a specific country.
What’s more, another unique feature that certain live casino software providers offer is native speaking games. For instance, Evolution Gaming offers the largest range of bespoke native speaking dealer solutions, including having live dealer tables with native speakers in English, Swedish, Italian, German, French, Danish, Spanish, Japanese, Norwegian and more. Offering native speaking dealer live games is one of the ways an operator can help to increase their acquisition numbers.
Live casino promotions and marketing
Speaking of acquisition numbers, how you promote and market your live casino is integral to its success. Effective online casino marketing requires a strategy. The best live casino software platforms will provide you with the necessary services and tools to help you develop and execute a sound strategy. This typically includes (but is not necessarily limited to):
- Promotions – Sign up bonuses for new players that can be used in the live casino, ongoing promotions including regular live casinos bonuses, special live casino tournaments, etc.
- CRM – CRM is a software that allows you to make a personal connection with your customers by providing you with details about their behaviors and preferences so that you can target them with the best promotions and services that will make their experience the best it can be. When done right, CRM helps you to get the most lifetime value out of your players, meaning greater retention and higher profits for you.
- VIP – Valuing your loyal and high roller players with VIP perks is a must if you want to deliver a quality and engaging experience. Aside from offering special rewards and exclusive goodies, additional first-class services like a personal VIP account manager, higher deposit and withdrawal limits, and invitations to exclusive events help to keep these players feeling valued.
- Affiliate marketing – Being a part of an affiliate program or running your own affiliate system, provides you with another way to reach and attract new customers, without having to do the grunt work.
Never forget that the iGaming industry is a highly competitive market. If you want to stand out from all the other live casino games operators out there, you need to show your players that you’re worth their time and money. Therefore, choosing the right platform with the best marketing options is necessary to succeed.
Live casino customer support
If players have questions or concerns about the live casino games experience you offer, you need to provide them with professional and friendly support that can answer their queries, preferably one that is available 24/7 and offers email and live chat. Multilingual support is also worth considering if you are trying to target players from various countries.
It is also important that the live casino platform you choose is there for you when you need help or have questions about the software, etc. Be sure to find out what you should do if there is ever an issue with the live games, whether this is something that should go through the iGaming software platform from where you obtained your solution, or if you should contact the support staff of the live casino games supplier directly.
Best Online Live Casino Games Platforms
Many iGaming software platforms that provide online casino solutions tend to offer live casino products a part of their offerings. However, those that we’ve found have really stood out in the industry include:
Digitain has an extensive live dealer offering that includes four of the world’s best live casino operators on a third-party basis. These include Evolution Gaming, Lucky Streak, Ezugi and NetEnt Live.
Clients of Digitain can expect fast and straightforward integration, revenue share levels that are highly competitive, and a seamless inclusion into an existing platform or, if the client prefers, a larger white label solution.
Additionally, the company hopes to launch its very own live dealer product that will support more than 70 tables and that is built with more than 20 USP’s reportedly not seen currently anywhere else in the live dealer space.
Not to be confused with Digitain, Tain is a provider of its own live dealer experience, delivering three different choices of live casino software that includes a variety of live casino games dealers from both Europe and Asia.
Live card and table games like Live Roulette, Live Blackjack and Live Baccarat are broadcasted in real time from a land-based casino setting located within the glamorous Portomaso Casino in Malta, a 5-star hotel complex that received the Best European Realtime Gaming Company Award in 2009.
A provider of highly engaging live casino games, BetConstruct offers three main live casino solutions: Generic Tables, Dedicated Solution and an Online solution.
In terms of its generic offers, it offers a variety of live games, including multiple variants of Live Roulette, Live Blackjack, Live Baccarat, Live Poker and even others like Live Keno. There are six languages available, including English, Farsi, Armenian, Turkish, Russian and Arabic, as well as over 30 side bets on different games and sophisticated statistics.
As for the dedicated solution, it allows partners to have branded halls and tables with customizable environments. Meanwhile, the online solution is reserved exclusively for land-based casinos seeking an online presence.
What makes SoftGamings’ live casino product particularly unique is that, beyond having it available as part of its white label platform, it is also offered separately as a Live Casino Bundle for operators who only want to integrate live dealer software. The bundle gives you access to 10 providers, including Evolution Gaming, NetEnt, Authentic Gaming, EvenBet, Asia Gaming, Ezugi, Lucky Streak and more.
The mobile compatible offering is quick to launch, is available under a single unified API, and is easily integrated via a one-wallet combination. It is a convenient way to integrate a huge number of providers, giving your players access to a wide range of games, at a great savings compared to having to acquire each game provider separately.
What is the Best Live Casino Games Software Platform for You?
Now that you have a basic idea of what to look for in today’s top live casino platforms, the next step is to use this knowledge to research and find out which of these many platforms can deliver the type of product and services you want for your iGaming operation. After all, at the end of the day, the optimal choice for you boils down to your personal preference based on your objectives and your capital.
To help you get started in your quest to choose the best live casino games software solutions, feel free to check out the online casino software platforms we’ve reviewed in detail for your convenience. Best of luck!