It doesn’t matter if you’re new to the online casino business world and are seeking a white label solution for an iGaming startup or if you are an existing operating with an established brand, the 1Click Games software platform could be what you need to achieve your business goal. TCS’ 1Click Games casino software review has been designed to help you easily and conveniently discover what this iGaming platform provider can offer you.
First things first, who are 1Click Games? They are a leading international developer of both gaming and betting white-label solutions. The company prides themselves on offering premium products and services to provide clients with fast integration, making sure quick and cost-effective Time-to-Market to all their licensees is delivered.
Located in Malta, 1Click Games made their debut on the market in late 2013, starting their business with their own account management platform 1Click CRM (Customer Relationship Management). This platform provides operators with several unique marketing tools and provides them with the advantage to operate a full range of the highest quality gaming content from the iGaming industry’s most successful providers, such as NetEnt, Microgaming, iSoftBet and many others. This content is available through a single user-friendly interface.
1Click Games software provider solutions
include a variety of games platform tools that can accommodate both online and
land-based gaming and betting operations. They offer a wide range of top
iGaming products, such as casino, mobile casino, live casino, bingo, lottery,
sportsbook and virtual sports.
All products come with advantages like sub-licensing, content management, KYC (Know Your Customer/Client), support, branding, payments (including Bitcoin), and more.
As for 1Click games turn key solutions, if this is your preferred option, the types of perks you can expect include industry-leading launch time, powerful data consolidation platform, a huge number of gaming providers fully integrated, included sub-license and innovative retention tools.
Intrigued? There’s more to come in this 1Click Games platform review.
1Click Games Casino Solutions
1Click Games offers a variety of iGaming products beyond those ideal for an online casino operation, including sportsbook, virtual sports, lottery and bingo. For the purpose of this review, TCS will be focusing on the 1Click Games casino platform as well as related products, such as mobile casino and live casino.
In terms of its online casino offerings, you have the choice of the 1Click Games white label solutions product, which is highly recommended if you are starting an internet-based casino from the ground up and you are new to the industry. There is also the option of building your own casino with 1Click CMS (Content Management System).
With all that said, no matter the options you choose, as a 1Click Games client, you can expect advantages such as:
Full integration of an array of casino games
Payment management services
Integrated internal CMS system
Business management platform
One of the aspects that makes the 1Click Games white label casino software stand out from the crowd is their massive online casino games library. There are over 4,000 online casino titles and counting, many of which come from well-known industry leading and award-winning software providers.
For instance, some of the top 1Click Games casino software providers that contribute their latest and most notable games to 1Click’s extensive library, are NetEnt, Microgaming, Evolution Gaming, NYX, and Playtech.
The thousands of premium games include both exclusive branded titles as well as award-winning slots like Aliens, South Park, Terminator, Tomb Raider, Starburst, Gonzo’s Quest and many, many more. The company says that every year over 70 new games are added to its portfolio.
There are slots, jackpots, card and table games, as well as live casino content that is powered by NetEnt, Evolution, Microgaming, BetConstruct, and Ezugi. This real-time entertainment with its highly sophisticated webcasting technologies and high-tech streaming is available on both desktop and mobile.
Speaking of mobile, there is a wide selection of touch-based games for on-the-go entertainment. There are 300+ mobile games, all of which can be played instantly from any mobile browser that supports HTML5.
What’s more, the 1Click Games casino gaming software is capable of supporting as many as 30 different in-game languages, diverse currencies, a fun play (free) mode, and its equipped with a secure certified RNG (Random Number Generator) for fair and optimal gameplay.
If you should decide to choose their white label casino software solution, the complete package is a single wallet turnkey system and unified back office for more than 1,200 games across casino, mobile casino and live casino products, all of which can be accessed instantly via the web with no download required.
With that said, the fantastic range of 1Click Games gaming providers include:
1Click Games Licenses
As a 1Click Games turnkey or white label casino operator, you will be provided with the necessary license to get your casino up and running, legally and fully regulated to operate in a number of jurisdictions.
How to obtain a license
As previously mentioned, as a 1ClickGames white label or turnkey client, you don’t need to obtain a license on your own. You will have a Curacao sublicense. What this means is that 1ClickGames is the holder of the actual gaming license and is therefore responsible for following compliance efforts laid out by the regulator.
A Curacao online gambling license is liked for many reasons because it is low cost, easy to acquire and supports sublicenses, which means that you can open the doors of your casino business to players from any country where there is no law that states online gambling is illegal and that does not require you to have a local license in order for you to accept real money bets from players from those countries. For instance, if you wanted to take bets from players in the UK, you would legally require a license specifically from the UK Gambling Commission, a Curacao sublicense is not enough.
How much does the license cost
The acquisition of this license is already included in the initial setup costs of the turnkey online casino solution, so there is no additional fee. As for the annual costs to maintain the license, this is covered by the monthly share.
1Click Games Localization Perks
Since the 1Click Games online casino platform is available with a curacao sublicense, this means that you have the opportunity to attract players from different countries in Europe and across the globe. As such, 1Click Games gives you certain localization advantages that can help you appeal and target certain types of players.
Some of the localization perks that can be enjoyed by 1Click Games clients include:
- Different currencies
- Up to 30 different in-game languages
- Local payment methods
- Adjust products to suit local currency and languages
- Providing personalized content to players
Special Features Offered by 1Click Games
There are many advantages to the 1Click Games gambling software, with one of their biggest claims to fame being that they can launch an iGaming business in as little as 4 weeks, making them one of the fastest in the industry. A quick Time-to-Market aside, other great features include:
Run a variety of campaigns
Their certified CRM software increase both player retention and player engagement with a variety of campaign types that help to attract players, such as bonus money, promotional cash, vouchers, free spins, discounts and more.
Tailor promotions to players
Not only can you offer a number of promotions, but you can also use the special 1Click Games CRM Targeting module to target specific promos or offers to one or multiple selected player groups. Tailoring certain promotions to specific types of players can help you reach a diverse audience and ensure their retention.
Full control over gaming content
You have total control over the type of gaming content that you present to players. This doesn’t only include what you present on a desktop casino platform, but also mobile as well.
The CRM will be discussed in a little more detail later on in this 1Click Games casino software review.
1Click Games Brands
Just as 1Click Games has many partners, their platform also powers several casinos. Many of the 1Click Games casino sites cater to the European market and are multilingual sites delivering a wide range of games and promotions.
Examples of some of the more well known 1Click Games casinos include:
This regal-themed casino claims to be “Las Vegas at your Fingertips” and offers a variety of great games including slots, table games, video poker, jackpot, arcade and live casino. There are also plenty of promotions to make you feel like a regular VIP, including a welcome offer, weekly races, free bonuses and a VIP club.
“Not just anther average casino,” Casinoisy has over 1500 games that can be enjoyed across multiple platforms. This online casino, which has a bright and bold theme, delivers lots of ongoing promotions that include weekly and monthly promos ranging from cashback, deposit bonuses and free spins to races and a multi-level VIP club.
This rootin’ tootin’ casino has a western theme and beyond its brilliant range of games and promotions that you’ll find at most 1Click Games powered casinos, this brand also has a blog that provides you with some news, information and interesting articles about famous people from the American Wild West, top western movies and so on.
Other casinos that use 1Click Games as a provider include: Bet N’ Spin, Freaky Aces Casino, and Casdep.
1Click Games Payment Providers
Offering advance payment solutions, the 1Click Games iGaming platform provides a variety of popular and local, trusted payment options including prepaid cards, credit cards, debit cards, bank transfers, eWallets and also crycopturrency, such as Bitcoin.
Available currencies include: EUR, USA, AUD, CAD, NZD, SEK, NOK, DKK
Currently there are over 350 different payment systems and methods a part of the company’s white label solution. Some of them include:
Average withdrawal times
All deposits are instant and withdrawals are carried out timely and in smooth order, with the average withdrawal time taking an average of 3 business days. The withdrawal process has been designed to be simple and entirely transparent, and security measures to protect against fraud are in place.
1Click Games Support
White label casino customers can have 1Click Games manage their customer service. This service is one of quality and care that provides your players with the support they need, keeping them happy, feeling confident in your brand, and coming back for more.
The role of 1Click Games customer support is to assist clients with the deposit process, bonuses, withdrawal queries, technical issues, etc.
Support is available in English. However, if other languages are required, the support team will do their best to help customers and even refer to language specialists.
Hours of Operation
Support is available 24/7/365.
Support can be reached via:
- Live Chat
- Social media
- Messenger platforms (e.g. WhatsApp, Facebook, etc.)
As a client of 1Click Games, you can count on support for a lifetime. Any time you need get in touch with the company’s friendly and professional team via contact methods such as telephone, Skype, or email.
Support also include continual software updates as well as product improvements.
1Click Games CRM Solutions
Quality CRM is important to the success of your online casino business and this iGaming software platform delivers outstanding CRM to its 1Click Games network sites. It achieves this with its unique CRM Targeting module.
Who does the CRM?
1Click Games takes care of the CRM in-house with its 1Click CRM, a one-stop-shop platform solution for iGaming management. It offers access to information about relevant business processes and provides an extensive operational overview.
You are permitted
access to essential real time data regarding your customers and are provided
with full control over gaming content, including locally adjusting products
with multilingual and multi-currency options.
It supports and provides overviews over all popular marketing campaigns (e.g. bonuses, free spins, coupons, jackpots, cashback, tournaments, etc.), helping your marketing managers effectively reach your diverse audience base, with special targeted tools.
Multiple marketing channels can be used to deliver automated and personalized content including site, mobile site, SMS and email.
1Click Games Loyalty Program
There is a
multi-level loyalty VIP program available and the CRM Targeting module helps to
reach VIP players with current promotions and also enables gamification.
Loyal VIP players are often your highest paying customers and require careful attention if you want to maintain their loyalty. Targeting them with the right offers can help to keep them engaged and wanting to return again and again.
The CRM Targeting module lets you follow your VIP players to learn their preferences and activity so that you can help them continue a gratifying journey on your site.
1Click Games Front End Flexibility
You have two options: choose the white label turnkey casino solution or build your own casino/add to your existing business using 1Click CMS.
The turnkey white label casino solution comes as a total system, whereas the 1Click CMS is fully customizable and gives you more control over the content you add to your site, the products and tools you can use, etc.
All in all, the white label casino solution is typically a better option for those new to the industry who are creating a site for the first time, while the customizable option is better for those with more experience and who know what they want or who already have an existing site.
With that being said, the 1Click Games casino platform can offer front end support, such as:
- Full control over the gaming content that can be presented via every delivery channel.
- A site optimized for 3000+ mobile devices, including TVs.
- Open solution enabling flexible open API integrations of third party functions and products.
- Seamless integration with any customer service software or other third party products that may be necessary to your business model.
1Click Games Back End Advantage
You have access to a powerful management platform, which includes a dynamic range of advanced back office reporting tools.
With the 1Click CRM platform, you can process relevant information and data into a format that you can read via multiple channels, one of these being visual reports. Some of the advantages of the 1Click Games back office include:
- Full customization of consolidated reports with enhanced filtering.
- Risk management, fraud detection, permission management and responsible gaming is enabled.
- Trend analysis is enabled so that you can track players though sophisticated demographical reports that can be exported in a variety of formats.
- The system is integrated with the NetRefer affiliate marketing platform.
1Click Games Affiliate Program
1ClickGames iGaming Software offers in-house
affiliate management services. Their team of specialists are experts who
continual visit gambling events and conferences to learn the latest trends,
solutions and methods that apply to white label casinos.
The primary goal of the affiliate team is to drive traffic to your casino site. This is achieved by working with multiple sources including online casino affiliates, media agencies, and trusted mailing services.
As a 1Click Games casino operator, their affiliate management team will cover your casino’s affiliate program requirements, such as generating content for the program, providing affiliate support and creating promotional materials for affiliates. 1Click Games claims to only work with proven affiliates and regularly checks them on ROI (Return on Investment).
Time to Market
On average, new casinos by 1Click Games can launch in as little as 4 weeks. This means your iGaming business can go live in a month’s time, complete with a license and all the necessary software and tools to cover your operational needs.
The cost always varies depending on what types of solution and products you’re seeking. You can contact us with more details about your needs and we will be able to provide you with an idea of cost.
1Click Games Software Review – Bottom Line
The 1Click Games software platform considers itself to be a leding iGaming supplier of white label solutions for both startups and existing operators. Based on what they offer, this seems like a fair self-assessment.
1Click Games provides a wide range of gambling products, one of the largest games libraries, an excellent CRM system, a reliable affiliate program and can launch a casino in as short as a month, on average.
That said, it would be nice to see this company offer a license other than Curacao. While a sublicense can open up the doors to many countries, at the same time, these countries are in a grey un-regulated area, and you won’t have access to the players of any country that has its own online gambling laws and rules.
On the whole, 1Click Games offers an easy-to-use and ready-to-go platform for casino startups and a flexible and customizable solution to operators who are looking to add to their existing content.