The Aspire Global casino platform has been designed to deliver a comprehensive iGaming solution for operators and white labels. TCS’ in-depth Aspire Global casino software review will provide you with valuable information to help you determine if what this software provider offers, is everything you require to build your own brand and become an iGaming operator.
For starters, the Aspire Global software platform was established in 2005. Today, Aspire Global is based in Malta and is a publicly listed company on NASDAQ First North Premier Growth Market in Stockholm, Sweden.
Over the years, the company has grown with 12 nationalities, 150+ employs and over 60 iGaming brands and counting. Aspire Global primarily caters to the European online gambling market, accounting for an estimated 75% of the market. Its offering currently includes both casino and sports betting and supports browser-based solutions and mobile applications.
Its mission is to provide a truly comprehensive solution to online marketing companies, giving them the power to become successful iGaming operators. This is made possible through their comprehensive suite of services, such as a diverse range of payments and risk control, multilingual CRM, VIP management, BI systems with LTV prediction for optimized acquisition, professional customer support, a huge range of games from top providers, and licenses from several regulated markets.
Aspire Global prides itself on providing a “robust” and “highly scalable” platform and is a “one stop shop” solution. They claim that their professional services allow their partners to focus on marketing with peace of mind, knowing that Aspire Global will take care of the rest.
What else does this iGaming platform provider have in store for its partners? Read our Aspire Global software review and find out!
Aspire Global Casino Solutions
This brand provides an online casino platform with a fully managed services package. The Aspire Global white label solutions deliver one of the most advanced platforms in the business. It is an all-in-one solution that gives online gaming operators what they need, with no fuss and no hassle, to enter the competitive marketplace and make a name for themselves.
Aspire Global places performance over all else. In so doing, the company strives to ensure that its platform operates with “transcendent stability”, even when processing billions of transactions. This software provider helps you bring your casino brand to life with a website that is effectively designed to perform optimally.
Moreover, the company’s flexible API’s enable integration with any third-party supplier. This gives operators a choice between a full white-label offering and a solution that is fully managed.
All that said, with the Aspire Global online casino platform you can expect:
Note: I’ve marked the Affiliate Program in red because I couldn’t find any information about an Aspire Global affiliate program or how they support this feature for its clients.
Aspire Global Games
Aspire Global turn key solutions include a full and dynamic range of software providers including key movers and shakers in the online casino industry, such as NetEnt, WMS, Microgaming, Play’n GO, and Evolution Gaming.
The incredible number of providers guarantees a huge quantity of games as well as game diversity. Classic slots, video slots, 3D and branded slots are all on the menu, as are jackpot games, video poker, scratch cards, card and table games like roulette and blackjack, as well as a 24/7 professional and premium live dealer casino.
Aspire Global casino gaming software includes a few proprietary games, including “Redeem the Dream”, it’s first proprietary progressive jackpot game, which features 4 live jackpots. The company has also acquired interactive gaming solution PariPlay. Beyond that, Aspire Global continues to expand its casino gaming portfolio and has over 48 providers to date.
Among its providers include:
Aspire Global Licenses
One of the major benefits of having an online casino powered by the Aspire Global iGaming platform is it gives you access to all the leading European markets, including the UK, Denmark, Belgium, Portugal, Italy, Sweden and Malta.
Not only is the company fully regulated under numerous licenses, but as an added perk, the Maltese license also enables operators to reach customers outside of the European markets, giving you access to .com markets as well.
- UK Gambling Commission (UKGC) – To be able to operate in the United Kingdom, you legally require a license from The UKGC. This regulatory body governs all the UK’s online gambling activities in accordance with The Gambling Act 2005.
- Belgian Gaming Commission – The Belgian Gaming Commission governs gambling activities in Belgium in accordance with the act of 10 January 2010, which amended the original law, the Gaming and Betting act of 7 May 1999. The Gaming Commission regulates games of chance, bets, gaming establishments and the protection of players.
- Serviço de Regulação e Inspeção de Jogos of Turismo de Portugal (SRIJ) – The Portuguese Gambling Regulatory Authority (SIRJ) is in charge of regulating gambling activities in Portugal and also handles all licensing.
- Spelinspektionen – The Swedish Gambling Authority is the authority that ensures the Swedish gaming and gambling market is legal, safe and reliable.
- Danish Gambling Authority (Spillemyndigheden) – The Danish Gambling Authority governs the regulation and licensing of gambling in Denmark, helping to ensure responsible gambling among its citizens.
- Agenzia Dogane Monopoli (ADM) – Italy’s Customs and Monopolies Agency exercises the overseer of the State with regards to gambling in Italy, protecting citizen’s rights though licensing and regulation.
- Malta Gaming Authority (MGA) – The MGA is the regulator for Malta and follows the Lotteries and Other Games Act, 2001 – Chapter 438 of the Laws of Malta. As previously mentioned, having an MGA license also grants you access to “unregulated” .com markets (e.g. Canada, Netherlands, etc.).
How to obtain a license
That’s the beauty of using a casino platform like Aspire Global to power your brand. You don’t have to apply for any of these licenses because they’ve done it for you. It’s all part and parcel to the turnkey solution they offer their clients.
Additionally, since they take care of the licensing for you, this also means that they stay on top of the ever-changing regulatory updates so that your site is always protected by the most current licensing standards of each regulator you’ve selected.
Part of the Aspire Global gambling software commitment is ensuring the internal training of their staff and the continual upgrade of their platform, to make certain the company is always in full compliance in all jurisdictions they support.
The company has also promised that their legal department is committed to providing the most current compliance updates for all markets. This ensures that their partners have the necessary tools to operate with peace of mind and confidence.
Aspire Global Localization Perks
Aspire Global iGaming software is available as a white label, turnkey solution for both sports betting and casino brands. It uses HTML5 technology and provides its offerings via browser-based PC and mobile solutions as well as mobile applications.
The platform supports multiple languages and legally operates in several countries where it holds licenses. As previously mentioned, it also operates in unregulated .com markets.
Some of the jurisdictions where Aspire Global is presently green-lighted include:
Aspire Global can help you target and appeal to specific jurisdictions by providing you with:
- A specific license to operate within the jurisdiction
- Languages specific to the market
- Localized payment methods
- Promotion and game-related content specific to the market
Special Features Offered by Aspire Global
Aspire Global is dedicated to providing online casino operators with a winning marketing strategy. They aim to help you achieve this through:
One of the perks of being an Aspire Global partner is that their CRM experts help you to create an optimal marketing strategy that lets you concentrate on your own acquisition campaigns while maximizing your revenues.
The company prides itself on its “state-of-the-art” flexible bonus system, letting you decide the number and types of promotions you’d like to offer. Welcome bonuses, match deposit bonuses, free spins, reloads, loyalty points, tournaments and exclusive VIP perks are just some of the ways that you can reward players who are seeking a more gratifying experience. The flexible bonus system lets the partner decide how to create the best promotion system that fits with their brand and objectives.
Professional CRM Experts
The Aspire Global CRM team is made up of a group of seasoned professionals. These professionals, who are responsible for supplying a true turnkey CRM solution, fully manage your entire campaign management cycle. This includes from concept all the way through to analysis.
The Aspire Global casino software provider package is also focused on providing partners with routines, support and tools for healthy marketing. Partners are provided with proactive tools and support that they can use to monitor their players and that they can provide to players to help them stay in control of their gambling, such as limits in deposits and sessions, blockage of products, marketing, websites, etc.
Aspire Global is also connected to national services for voluntary, proactive gaming blockage within the regulated markets that they operate. For instance, Gamestop in the UK and Spelpaus.se in Sweden. Additionally, the company actively refers players to organizations that specialize in dealing with problem gambling and related issues.
Aspire Global Brands
Aspire Global is the software provider for 60+ iGaming brands, including both sports betting and casino, with new Aspire Global casinos and sportsbooks lunching every year. Presently, the company represents 75% of the European online gaming market.
The following are three prominent Aspire Global Casinos:
Founded in 2005, Karamba is one of Aspire Global’s oldest brands and it has only grown more popular with time. In addition to offering a sportsbook, Karamba Casino is well known for its bright blue toucan mascot, for its extensive range of casino games, and for its promotions, most notably its “Daily Karamba”, which gives players the chance to choose from different daily perks.
MrPlay is a multilingual brand that is easily recognized by its black moustache logo. MrPlay Casino is dedicated to creating an experience that’s all about having fun and staying in control. It offers a variety of promotions, a welcome package and an Exclusive Club, which is a multi-level VIP program.
As the name suggest, Goliath is all about giving players the chance to get the absolute most out of their iGaming experience by providing them access to “massive games”, “gigantic jackpots”, and “superfast payouts”. The brand is dedicated to both its casino and sportsbook offerings and is also a big promoter of gaming on the go with mobile.
Among other Aspire Global casino brands include: WinStars, Regent Casino, Spinson, WildSlots, LuckLand, Barbados Casino, and BetRegal.
Aspire Global Payment Providers
There are over 30 payment solutions offered, allowing Aspire Global casino sites the opportunity to provide their players with a wide range of trusted banking solutions. Credit cards, debit cards, prepaid cards, eWallets, bank transfer and more are available.
It is the mission of the Aspire Global Payments & Risk department to provide its partners and their customers with peace of mind when it comes to the digital transferring of fund. The platform features:
- Ironclad fraud prevention protocols
- Automated cashier optimization for each market
- Express payouts
- Continual payment analysis
- Continual rollout of new payment solutions
- Quick KYC processes enabling customers to upload their personal documents for verification purposes, directly to the platform.
The company supports multiple currencies. Some of these available currencies include: USD, EUR, GBP, SEK, CAD, NOK
As for the banking solutions they offer, among their more than 30 payment methods include:
Average withdrawal times
Withdrawal times vary from one payment to the next. However, Aspire Global makes sure that processing times occur as quickly as possible to keep both partners and their customers happy. The average pending time is 48 hours. Many of the payment solutions are processed in 24 hours or less, including eWallets and several of the instant bank transfer methods. Credit/debit cards and wire transfer can take anywhere from 5-7 days.
Aspire Global Support
Being one of the Aspire Global network sites gives you access to premium customer support run by a team of multilingual friendly professionals. Support is available 7 days a week to boost player satisfaction and retention.
Players can depend on support that guides them through their journey at your casino, starting right from the registration process. Customer support can also be customized to suit your brand.
Support is available in 10 different languages across all platforms, including English, Portuguese, Swedish, and Italian.
Hours of Operation
For casino players, customer service can typically be reached between the hours of 06:00 GMT to 23:00 GMT, 7 days a week.
Support can be reached via:
- Live Chat
Aspire Global CRM Solutions
As previously stated above, the Aspire Global CRM solution is run by a team of seasoned professional and includes a flexible bonus system and VIP program to provide the most effective targeting and market-leading retention rates.
Who does the CRM?
Aspire Global manages their partners’ entire campaign management cycle. You can benefit from the flexible bonus system and conversion enhancement tools, which allow for tailor made offers for each of your traffic sources.
Players are “intelligently segmented” based on a vast range of criteria, which allows for optimal targeting and retention rates. Player retention services may include special events, exclusive promotions, etc.
With the help of marketing professionals and this level of flexibility, Aspire Global makes it convenient and easy for its partners to create a marketing strategy that best suits their operations.
Aspire Global VIP Management
Aspire Global casino brands can integrate the company’s multi-level VIP program, which provides players with the chance to advance though six different levels. Each level offers different perks, and the last two levels (Premium VIP and Prestige VIP) are available to players by invitation only.
Exclusive VIP perks include benefits such as a personal VIP account manager, regular bonuses and promotions, quicker withdrawals, higher deposits, invites to exclusive tournaments, events, and so on.
The Aspire Global crew who run its VIP management are the company’s most experienced employees who are trained to work with a brand’s most valued customers, ensuring that their needs are met, they are happy, and they keep coming back for more.
Aspire Global Front End Flexibility
When it comes to the design and creation of your site
and brand, Aspire Global offers a few options.
Build a site – If you have a specific vision in mind for your brand, the team at Aspire Global will work with you to build a fully bespoke website to match your brand.
Choose a template – If you would
rather a more generic approach, you can pick one of the pre-designed HTML5
templates that they offer.
Your site will be fully optimized for PC and mobile browsers, providing players with an “Instant Play” no download-based iGaming experience. If you would like to provide players with a mobile app, the company can help you with this as well.
Aspire Global Back End Advantage
Aspire Global partners have the advantage of on-demand analysis services to suit their needs. They also have a wide array of tools that provide them with total control of their website’s statistics and activity.
The complete comprehensive solution the company offers includes:
- Data gathering
- Business intelligence
- Back office system
- API Gateway reports
- Real time data capabilities
- Daily report management
Aspire Global Affiliate Program
When this Aspire Global casino software review was created, the company did not offer its own proprietary affiliate program. However, their casino brands do have the option of integrating affiliate programs.
The company may assist you in integrating your choice of affiliate software offered by a third-party supplier of your choice, which is made possible through Aspire Global’s flexible API’s.
Pricing for the Aspire Global Complete iGaming Platform varies as it depends on what each individual client is seeking to achieve with the brand that they have in mind. As such, pricing is done on a case by case basis.
Aspire Global Platform Review – Bottom Line
On the whole, Aspire Global is a reliable provider of iGaming solutions, especially for the European market. Their services are used by many popular online gambling brands and they deliver a complete, white label, turnkey solution that includes dynamic marketing strategies, solutions and support.
On somewhat of downside, while the company has grown within Europe since its inception in 2005, it has not ventured far outside of this market. Moreover, many of the Aspire Global casino sites look very similar in their layout, giving them a somewhat of a cookie-cutter design that doesn’t make them stand out from other Aspire Global-powered brands.
All in all, the Aspire Global software platform offers a trusted, secure and convenient product with a wide range of licenses, payments, game providers and flexible promotions, to help those seeking to break into the online casino industry achieve their goal with greater ease.
TCS’ Aspire Global casino software review rating: