Curious to learn more about the independent B2B division of
888 Holdings? Our Dragonfish casino software review will help you to discover
what this brand is all about and what it can do for you if you are interested in
becoming a partner.
Established in 2007, the Dragonfish casino platform offers 888 gaming partners with a complete end-to-end solution that includes operations, technology, customer support and marketing tools among its products and services. Partners of this firm also benefit from its global reach, its experience in local markets, as well as its resources and contacts.
Since its inception, the Dragonfish iGaming platform has become one of the UK’s most reputable casino and bingo networks and is well known in the industry for providing a premium gaming environment for players. The company has won multiple industry awards, including the EGR B2B 2018 White Label Partner award.
Dragonfish gambling software and platform is licensed and certified in multiple regulated jurisdictions. More specifically, the platform holds certification from eCOGRA and holds a license from the UK Gambling Commission. The company also proudly states that it is heavily invested in responsible gambling practices, which it has made an essential part of its corporate culture.
Dragonfish excels at helping partners enhance their already existing iGaming operations or can bring their gaming environment online. It offers a wide range of more than 500 games including progressive jackpots, live dealer and branded titles, as well as CRM, business analytics, payments, and much more under its Total Gaming Services.
Ready to learn more from TCS’ Dragonfish platform review? Read on!
Dragonfish Casino Solutions
Dragonfish is committed to being a strategic partner and is committed to helping their partners grow their business with a range of flexible and dynamic services.
Dragonfish offers four different products: Casinoflex, Mobile, Poker and Bingo. It also offers Total Gaming Services solutions. For the purpose of this review, TCS will be focusing on only the Dragonfish online casino platform. In other words, its Casinoflex solution, which also includes mobile as well as the Total Gaming Services solutions.
The Casinoflex solution draws on nearly two decades of experience in operating 888casino, which is one of the world’s leading online casino brands. As such, the company is well aware of how to achieve success and maintain it. Casinoflex can function as a standalone branded site or as a “tab,” depending on your needs and goals.
Key features of the Casinoflex product include:
Hundreds of casino games including exclusive content
Marketing and CRM
Full range of promotions and bonus capability
Back office tools
In-house and external affiliate platforms
Support for multiple devices
Dragonfish casino gaming software includes over 500 games. There is more than 300 games including
exclusive content from the 888 games studios, as well as more than 100 mobile
games. More games are added all the time to both the desktop and mobile casino
In terms of the types of casino games on Dragonfish casino sites, these include video slots, progressive jackpots, video poker, table games like blackjack, roulette, etc. branded titles and live dealer games.
Most notably, Dragonfish is a software provider of 888games, which offers games in all the above casino game categories mentioned. For instance, examples of their exclusive content include:
Slots – A Nightmare on Elm Street, Rise of the Pharaohs, Freaky Fruit
Jackpots – Millionaire Genie, Pirates Millions, Saved by the Bells
Card & Table Games – European Roulette, Aces & Faces, American Blackjack
Live Casino – Elite Lounge, Live Ultimate Texas Hold’em, Live Baccarat
With that said, Dragonfish gaming providers include:
Dragonfish white label solutions are licensed and certified in multiple regulated jurisdictions, among these licenses include a license from the UK Gambling Commission (UKGC) and certification from eCOGRA.
eCOGRA (eCommerce Online Gaming Regulation and Assurance), is a UK-based independent and internationally approved testing agency that specializes in the certification of online gaming systems and software. To receive an eCOGRA seal of approval means that a gambling operation is running with the utmost security, integrity, fairness, reliability and responsibility.
- UK Gambling Commission – The Gambling Commission is the legal regulator of gambling in the UK. Holding a casino license with the UKGC entitles you to legally provide remote (virtual/online) facilities for the playing of casino games (e.g. slots, roulette, blackjack, etc.)
- Malta Gaming Authority – The MGA regulates the majority of gambling activities in its territory, including both online and land-based gambling services as well as B2C and B2B services. The gaming license is provided under the laws of Malta and also allows remote operators access to .com markets.
Dragonfish Localization Perks
One of the benefits of choosing to partner with Dragonfish is global scalability. Not only is the platform licensed and certified in multiple regulated jurisdictions, but it gives partners the ability to customize games with more than 26 languages, making it easier for them to tap into both existing and emerging markets.
Supported jurisdictions include:
Since Dragonfish prides itself on offering its partners with global scalability, it understands that some brands want to appeal to a certain type of market(s). It can help them achieve this by providing:
- Multiple currencies
- Diverse range of languages
- Localized games and promotions
- Localized support
- Localized payment options
Special Features Offered by Dragonfish
Casinoflex Dragonfish software platform offers partners with a fully managed
solution. This solution includes support, payments, game management, marketing,
and so on. It’s a mobile-first, but multi-channel solution with a number of key
Among these more special features include:
A full range of promotions
Attract players with a comprehensive bonus system that includes welcome offers, no deposit bonuses, match deposit bonuses, free spins, on going perks and more.
It’s not just bonuses and free spins that motivate players to keep coming back for more. Competitions, where players compete with one another to win prizes, is a huge draw. Casinoflex offers competitions like casino races.
Diverse types of prizes and rewards
Winnings don’t always have to be about cash. While real money is an option, partners also have the choice of awarding players with game bonus money, free spins, loyalty points and so on.
There are multiple Dragonfish casinos on the market, as well as a number of other bingo, and poker bands powered by the company.
At the time that this Dragonfish casino software review was written, some of the notable and new casinos by Dragonfish include:
A space-themed online casino, Moon Games delights with an excellent range of slots games and jackpots. The casino caters to the UK market and offers a mega welcome package among other perks.
Players who love the slots will love this casino, because playing the slots is what it’s all about. You won’t find any games here beyond those with spinning reels. There’s a wide selection of slots including classic games, video slots and progressive jackpots. Plus, as an added perk, Secret Slots offers daily free spins with no wagering requirements.
As you might guess from the name, Wicked Jackpots focuses on offering games with big payouts. There are hundreds of games to play, with the majority being slots. However, this playful brand also has a decent selection of live games and offers a free casino app for iPhone and iPad devices.
Dragonfish Payment Providers
Dragonfish is a provider of secure ePayment solutions. Among the different types of payment methods offered with its Casinoflex solution include credit cards, eWallets, bank transfer, prepaid cards, debit cards, mobile payments, etc.
Available currencies include: USD, EUR, GBP, CAD…
Some of the payment methods offered as part of Dragonfish’s services include:
Average withdrawal times
Withdrawal requests are usually processed within three days from the date of the player’s request. eWallets usually process the fastest, within three days, while other payment types can take anywhere from 4 to 8 days.
Part of the Dragonfish Total Gaming Services is multilingual, 24/7 customer support that is delivered by the company’s team of experts based in Antigua, Gibraltar and New Jersey.
The support system covers different benefits including:
- Telemarketing for player reactivation
- Deposit approval increase
- Customer support
- Partner support
- Hosting services
Support is multilingual and available in English…
Hours of Operation
Support is available 24 hours a day, 7 days a week, 365 days of the year.
Support can be reached via:
- Live Chat
Dragonfish also takes care of its partner’s needs to ensure a strong, healthy, happy, and open relationship.
Partners will benefit from a state-of-the-art Network Operations Center and a fully resilient communications and IT infrastructure that is backed by a dedicated support team of IT professionals, ready to assist 24/7.
Dragonfish CRM Solutions
Dragonfish will work with you to enhance the effectiveness of your marketing strategy. The company makes this happen through the utilization of their CRM teams and premium back office tools.
Who does the CRM?
While CRM is an option, if you do decide to use their services, Dragonfish takes care of the CRM in-house. Their team of marketing experts will work with you to maximize the value of your customer base so you can work toward growing your entire online casino business operation.
It is a multi-channel marketing service that includes a full suite of CRM services that help to increase conversion, retention and customer lifetime value.
Dragonfish Loyalty Program
If you’re interested in adding a loyalty program to your brand, Dragonfish can help you set up a loyalty and/or VIP rewards/points system to help you attract players by giving them the chance to take advantage of exclusive perks, special offers, unique prizes and the opportunity to be treated as a VIP.
Dragonfish Front End Flexibility
The Total Gaming Services offers a Dragonfish turn key solutions package that is fully managed by the company. However, there is also a skin solution that fully integrates with your own suite of services and back office. You can design your own site or choose from a variety of (over 15) Casinoflex skins.
suite can be easily and seamless integrated through the company’s Advanced
Integration Platform (AIP). This platform lets you continuously upgrade your
product suite, giving you the advantage of keeping your content fresh and
exciting for customers.
There is support for multiple devices as well. In addition to being a mobile-first (iOS and Android) platform, the Dragonfish iGaming platform supports a variety of devices including PC, tablet, and smartphone. The user interface is fully optimized for each device, allowing your brand to be accessed seamlessly across multiple channels.
Additionally, Dragonfish can also help partners deliver their products on new platforms including hotel-room TV and in-flight entertainment, all through a single wallet account, helping to boost increased long-term customer loyalty.
Dragonfish Back End Advantage
Dragonfish has a back office system that allows its partners to choose from a variety of management advantages to help with player acquisition and retention.
The back end offers powerful management capabilities via an array of customizable tools that support a partner’s entire business operation, while at the same time streamlining the integration and localization of their products.
Among the back end services include providing partners with the option of choosing:
- Bonus and promotion systems
- Player performance tracking mechanisms
Dragonfish Affiliate Program
Part of the Dragonfish Casinoflex solution
is gaining access to either your choice of an integrated in-house affiliate
platform or external affiliate platforms.
Among its external platforms for casino operators include NetRefer and Lindar. NetRefer is a leading affiliate management software provider that uses a centralized and scalable solution. The NetRefer affiliate system has been designed to manage the enter affiliate life cycle, including signup, media serving, CRM, customer reporting, performance-based advertising tracking, and automated payments back to affiliates.
Lindar has built its affiliate system to include a unique and rewarding commission program, market leading analysis and real-time data reporting tools, a dedicated account team that makes sure partners are paid on time.
Time to Market
How quickly Dragonfish network sites launch operations depends on different factors, including what products and the number of services (e.g. marketing, CRM, customer support, etc.) the partner wants.
It is typical for iGaming software platforms not to provide information in regard to price due to the fact that costs vary depending on what services and products partner wants to add to their brand.
TCS recommends you to contact us and to explain what products you’re interested in and be as specific as possible with your queries to obtain the most valuable response.
Dragonfish Software Review – Bottom Line
Dragonfish iGaming software solutions are designed to help an online casino business succeed. Both its Casinoflex and Total Gaming Services are dynamic and flexible solutions that can help you achieve global reach and drive revenue growth.
being said, this software platform is likely best suited to those who are
seeking to expand their content on their existing online casino brand. It may
not be the most ideal turnkey solution for new operators who are seeking to
start their own online casino from scratch.
Additionally, it offers a much smaller range of games compared to other gambling platforms and, with the exception of the live casino, the exclusive content from 888 (slots, table games, etc.) have somewhat dated graphics.
However, the Dragonfish Casino platform is award-winning for a reason. While it may not offer the most diverse range of games, its mobile-first Casinoflex and Total Gaming Services can be a great asset if you’re seeking a fully managed, turnkey service package that is legit, comprehensive, and ready to grow your business.
TCS’ 5 Star Dragonfish casino software review rating:
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