One of the top casino software solutions in the
industry is Finnplay, which you will learn about in the TCS Finnplay
casino software review. The Finnplay software platform
specializes in developing real money iGaming platforms and solutions. It has
been designed for both start-ups as well as companies who have long been established
and are seeking to replace or improve their existing legacy gaming system.
Founded in 2008, the Finnplay iGaming platform was built on the experience of the many people within the Helsinki, Finland-based company. The Finnplay team is skilled at delivering stable and innovative gaming software for both the online and mobile gambling industry. The company’s goal is to create the best user experience by applying state-of-the-art technologies.
Finnplay’s platform is licensed and certified in a number of jurisdictions including Malta, Curacao and Belgium. Beyond its regulatory compliance and approval, many online casino operators choose the Finnplay casino platform for its flexibility, openness, and solid offering of rich features. Among these include its player account management, player communications, payment administration, campaign and loyalty features, reporting, mobile and Titan protection platform.
The iGaming software provider strives to provide superior and robust products and services to help entrepreneurs and existing operators meet the challenges of operating within the ever-evolving regulated gaming markets including, but not limited to, Europe, North America, and Asia.
Could this be the ideal solution for your online casino business? Discover more in our Finnplay platform review.
Finnplay Casino Solutions
Finnplay is a software provider that provides an open,
omnichannel iGaming platform for regulated markets, offering both brand partnership
solutions and platform solutions. Both options can be highly beneficial,
depending on what type of products and services you’re looking for and whether
or not you are starting out new or are seeking to grow your existing online
The Brand Partnership Solution offers full serviced Finnplay turn key solutions with your unique branding. With this solution, Finnplay takes care of the technical side while letting you focus on business development customer retention and marketing in your desired market area.
The Platform Solutions, on the other hand, has been created for licensed operators who are in need of robust technology that can mix well with their exact needs and is compliant in different markets and jurisdictions. It also includes features such as “Looks to Kill” and “Get Real.”
Here’s a look at what the Finnplay online casino platform brings to the table:
Thousands of games
Loyalty and campaign tools
Online and mobile payments
Strong all-in-one back office
Flexible, scalable and response design
Versatile promotion features
Since Finnplay is a provider of top iGaming platform solutions, it shouldn’t come as much of a surprise that this brand makes sure its partners have access to a massive array of games. Finnplay gaming providers include over 75 suppliers and more than 4,000 games.
these providers are the iGaming industry’s most reputable and valued innovators
like NetEnt, BetSoft, Pragmatic Play, Scientific Games, Yggdrasil and Evolution
The games include classic slots, video slots, jackpots, blackjack, baccarat, roulette and other table and card games as well as live casino games. The company has made sure to cover all game verticals and market specific content, too.
Some of the Tier 1 Finnplay casino gaming software providers include:
Finnplay iGaming software is fully licensed and compliant with specific jurisdictions. The type of license you can obtain through Finnplay or with their help, is dependent upon which solution of theirs that you wish to obtain.
- Sweden – Spelinspektionen – the Swedish Gambling Authority – is the regulator in Sweden that governs all gaming and gambling that takes places in the Swedish market.
- UK – The UK Gambling Commission (UKGC) governs all land-based and remote gambling activities within the United Kingdom. If you want access to UK players – one of the largest gambling markets in the world – you will need to have a license from the Gambling Commission.
- Malta – The Malta Gaming Authority (MGA) is one of the oldest and most respected regulators in the iGaming industry. It is known for ensuring fair and transparent gambling practices.
- Denmark – Spillemyndigheden -The Danish Gambling Authority – is responsible for governing the regulation and licensing of the gambling sector in Denmark, including various games of chance.
- Romania – Romania’s National Gambling office – Oficiul Național pentru Jocuri de Noroc (ONJN) – manages licensing and regulation within the Romanian market, including enforcing regulations that must be implemented by all local players.
- Curacao – The Curacao Gaming Control board has been providing gambling licenses for years and is known for offering licenses that are flexible in terms of both cost and speed.
Additionally, the Finnplay software platform is compliant with Malta, the UK, Hungary, Belgium, Denmark, Mexico, Bulgaria, Curacao and Romania.
How to obtain a license
If you select the Finnplay white label solutions, part of their brand partnership solutions is access to licenses from Sweden, UK, Denmark, Malta and Curacao. This means that all the paperwork to get started with your online casino business is handled by Finnplay. It is the company’s job to make sure that your business is compliant for every market you want to target. Finnplay will even add new licenses to your selection when applicable to widen your market potential.
Since, the license part is taken care of for you, not only do you benefit from not having to go through long and complex application processes and having to stay on top of the latest regulation changes, but this also gives you faster entry into the market.
That being said, if you are an existing operator who would like to take advantage of Finnplay’s platform solutions, you can acquire your own licenses.
Finnplay Localization Perks
Being able to target players from specific markets is a huge advantage when you are an online casino operator. The more you can tailor your brand to deliver a specific type of experience to a specific target market, the greater chances of success you have at surviving and thriving in the highly saturated iGaming market.
Finnplay offers a variety of licenses, is compliant with several jurisdictions, is partnered with a great many game and payment providers and offers players segmentation tools to help your brand reach and succeed in certain markets.
Current jurisdictions covered by Finnplay include, but are not limited to:
Finnplay can help you target markets and find success with specific jurisdictions with the help of:
- Multiple currency options
- Multiple language options
- Country-specific payment methods
- Player details and profile
- Extensive selection of campaigns
- Wide variety of games
Special Features Offered by Finnplay
are a variety Finnplay gambling software features that makes this
platform provider the preferred choice of many online casino operators.
Some of the notable special features include:
Built-in loyalty and campaign tools
You have the power to create a number of promotion campaigns and combine them. There are also device-specific campaigns, which allow you to segment players to fit your particular marketing plans.
Versatile campaign features
You can switch up the promotions you offer and keep players engaged and interested with a number of different promos and perks like rebates, cashback, free spins, bonus, etc. Players can also receive rewards at registration, deposit, login and so on. There are also game specific loyalty schemes and more.
Titan Protection Platform
This security and responsible gambling platform works across multiple brands. It can detect problem gamblers, help with central deposit and loss limits and offers instant player KYC (Know Your Customer) & Source of funds.
are many Finnplay casino sites and satisfied customers. Many of
their clients have expressed their pleasure with choosing this platform. This praise
comes from both new Finnplay casinos as well as established
operators who have been thrilled with the company’s ability to further enhance
With that said, here are some of the top Finnplay network sites:
LuckyCasino is a no nonsense brand that offers more than 1,200 games, a welcome offer, hassle-free deposits and withdrawals, and ultra fast payments. A mobile-compatible casino, this destination also offers a live casino and a sportsbook.
This brand delivers a nice range of games, payments and promotions. In fact, promotions are really where this casino shines. GoWild has a welcome offer that you can enjoy over multiple deposits, ongoing weekly promotions that include bonuses and free spins as well as a multi-level loyalty rewards system.
No Account Casino
Not your average casino, No Account Casino lives up to its name and does not require players to create an account to enjoy its real money games. Those who are interested in making real money bets on their favorite slots and other casino games, simply login with their bankidentification and start playing. Bankidentificaion is a secure and fast way to play. There is also a 10% Cashback bonus offered every Thursday.
Other well-known Finnplay brands include Vegas.hu, SlotJoint, and PlayDoit.mx
Finnplay Payment Providers
When this Finnplay casino software review was written there were 70 payment providers, plus even more payment methods available via direct API integrations.
The different payment solutions include: credit cards, online banking, eWallets, SMS, and prepaid cards.
Those who choose the white label solution will benefit from Finnpay managing payment administration, fraud and customer KYC.
With the platform solution, partners have access to the payment gateway, which offers advantages, such as integration of payment services, true multicurrency, single wallet solution, fraud prevention and more than 70 payment provider integrations.
Available currencies include: EUR, GBP, SEK…
As previously stated, there are over 70 payment providers. Some of the Finnplay casino software providers in terms of payments include:
Average withdrawal times
Withdrawal processing times are swift. Some methods process within a matter of minutes while some can take several business days. That being said, once player information has been verified, cash outs are processed fairly quickly.
Finnplay iGaming software includes both player and partner support. Though player communications, players can be contacted via SMS, emails and live chat. Custom email templates are available, and emails and SMS sent to players can be personalized and sent in the players own language.
Support is available in multiple languages, including English…
Hours of Operation
For casino players, Finnplay offers a 24/7 player help desk.
Support can be reached via:
- Live Chat
As a Finnplay partner you can expect to be provided with professional support when you need it, right from the moment you get in touch with them and order their services. They are available via email as well as through social media channels like Facebook and Linkedin, as well as Skype.
Finnplay CRM Solutions
There is a decent range of campaign and loyalty features that can help you retain customers and keep them loyal to your brand, booting engagement. Finnplay provides different marketing tools for both desktop and mobile to help you create powerful player segmentations for marketing purposes.
built-in loyalty and campaign tools allow you to make device-specific campaigns
and segment the players so that they fit with your specific marketing goals.
Players can be sent tailored emails, SMS and push notifications. You can reward them upon registration, when they make a deposit, when they login or after they have completed certain activities, etc.
The campaigns that you can run are as versatile as you want them to be as you can choose from a number of options like free spins, cashback, wagering, rebate and much more.
Finnplay Loyalty Program
If you feel that
you would like to offer a loyalty program with your brand, which is very
popular among online casino players, Finnplay provides you with different ways
that you can reward loyal players.
You can award players based on achievements, you can set up game-specific loyalty systems and you can also establish a status and award loyalty points system. This type of system gives players the opportunity to level up, improve their status and earn better rewards the more they play and the higher they climb.
Finnplay Front End Flexibility
casino platform comes with a very responsive front end that includes a
dedicated mobile site with your desktop website, for a seamless user experience
across both channels.
With the front end you can quickly assemble Finnplay’s web clients and also enjoy an impressive level of flexibility and centralized support. The solution’s modular structure and integrated functionality tests give you advantages like optimized data caching and instant site loading. The end result: your site looks appealing and performs optimally.
Some of the top Finnplay front end benefits include:
- Single page application for desktop, mobile and tablet
- SEO friendly
- Full rest API solution
- Easy to develop and easy to maintain
- Responsive and modular
Finnplay Back End Advantage
In addition to a strong and flexible front end, Finnplay offers an advanced business intelligence architecture to provide a robust all-in-one back office. Via the back end you can create reports based on key performance indicators, monitor player specific behavior, and discover data that lets you scale out and enhance your brand’s overall performance and productivity. The advanced report interface gives you the power to sort, group and filter data how you like.
The back office offers advantages like:
- Real-time numbers
- Advanced player account management and communication tools
- Complete reports from loyalty and campaign systems
- Payment administration
- Graphical presentation (e.g. historical data, pie charts, etc.)
- Consolidated reports
- Crate your own reports that are based on your own KPIs
Finnplay Affiliate Program
Finnplay did not offer an in-house affiliate program when this review was created. That being said, as the platform is highly flexible, a third-party affiliate system can be integrated with its affiliate-tool integrations.
Time to Market
The time to market is fairly quick if you are interested in the brand partnership solutions as you will operate your casino under their license, which allows for quick market entry. Usually a white label solution can be up and running in a handful of weeks.
The cost of Finnplay iGaming software solutions varies. The white label solutions will be priced differently from the platform solutions. You will find that some fees are one-time, while fees for other services involving the management of your business operations, etc. are ongoing. Pricing is done on a case by case basis.
Finnplay Software Review – Bottom Line
The Finnplay software platform has been built to deliver success. It is an open iGaming platform for regulated markets that gives you the opportunity to bring your business to players around the world.
Finnplay not only takes the needs of today’s iGaming operators into account but is also focused on future innovations. It offers a broad range of flexible products and solutions that are modular and scalable to fit your specific requirements.
The Finnplay iGaming platform is designed to help you build your brand and grow, no matter if you’re brand is one of the new casinos by Finnplay or you are an experienced operator looking to enhance your business and take it to the next level.
TCS feels that while Finnplay is a great choice for entrepreneurs it really shines as a turnkey for licensed operators. See if you agree with our assessment and discover Finnplay today.
TCS’ 5 Star FinnPlay casino software review rating:
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