If you’ve been in search of a GAN casino software review to discover what type of products and services this company provides online casino entrepreneurs and existing brands, you’ve come to the right place.
The GAN iGaming platform provides turnkey online casino and sports wagering solutions. It also offers social gaming, marketing services, custom game theme development, custom platform development, customer service as well as regulatory and operational support. The company has more than 15 years of experience as a pure-play B2B provider to the iGaming sector.
Founded in 2002 in London, England, GAN (Game Account Network) has become a global supplier of industry leading casino content as well as flexible gaming systems. In 2013, GAN Plc became a publicly traded company. It is listed on the AIM Market of the London Stock Exchange and the ESM Market of the Irish Stock Exchange under the ticker: GAN. It currently has headquarters in London, England and California, USA with as many as 200 employees.
The company owns and operates GameSTACK. This is a proprietary and award-winning enterprise software system that is licensed to casino operators – particularly land-based US casino operators – as a turnkey technology solution that allows them to offer regulated real-money online gambling, such as online casino games and online sports betting as well as virtual Simulated Gaming.
The GAN software platform GameSTACK has won multiple awards, including the 2015 and 2016 eGaming Review North America Casino Platform of the Year. The company has also received the Freeplay Supplier of the Year award in 2016 and 2017 from the same event as well as the 2015 Platform of the Year by IGT. It was first recognized for its industry award-winning innovations at the 2006 eGR awards when it won Product Innovation of the Year.
While the GAN turn key solutions have done particularly well in the United States, this iGaming provider has extended its reach around the world and currently has a global presence in the United Kingdom, Bulgaria, Israel, Spain, Italy and the US.
GAN Casino Solutions
GAN is a software provider of enterprise Software-as-a-service (SaaS) solutions that offers its clients a tailor-made standalone GAN white label solutions service or a fully integrated single-wallet service for existing casino, sportsbook and poker operators that wish to provide additional high-stakes digital gaming to their customer base.
With that said, it should be made clear that GAN’s primary offerings are geared toward existing operators of casinos, typically land-based casino operators who want to offer real money online gambling or free-to-play online casinos to their customers.
Its offerings for casino operators include:
- Simulated Gaming
- Real Money Gaming
The following is a quick rundown of what the GAN casino platform can offer:
Games from world-leading suppliers
Third party payment services
iSight back office
Dynamic omni-channel platform
GAN Partners Affiliates
The GAN online casino platform provides operators with a wide range of internet gambling content from some of the world’s best iGaming suppliers. Among the games they offer include:
- Casino Games: An array of slots content (e.g. classic slots, video slots, jackpot slots, etc.) and video poker.
- Table Games: Virtual Poker, Blackjack, Dice Games, Backgammon, etc.
- Casual Games: Keno, Bingo, etc.
When this GAN platform review was written, the company did not appear to offer live casino games.
That said, the GAN casino gaming software that is available can be played across multiple platforms and supports various desktop, Google Android and Apple iOS devices. Additionally, the company integrates Remote Game Servers (RGS) into its GameSTACK IGS to distribute content to its partners worldwide.
Additionally, GAN offers Game Publishing and Distribution. The company can re-create the titles of world leading theme game providers and take these games from the land-based casino floor and bring them to the online world in pixel-perfect detail to be playable on desktop, mobile and tablet platforms.
GAN gaming providers include more than 17 content partners, such as:
At present, GAN operates in multiple Internet gaming markets including, the UK, Spain, Italy and New Jersey. As such, it has received approval from all the necessary regulatory bodies in these jurisdictions to be able to legally provide its products, games and services to casino businesses (both online and land-based) in these regions.
- UKGC – The UK Gambling Commission is the governing body of all online gambling activities in the UK.
- AGCC – The Alderney Gambling Control Commission regulates eGaming on behalf of the sate of Alderney and was established in 2000.
- AAMS – Italy’s Amministrazione Autonoma dei Monopoli di Stato (Amministrazione Autonoma dei Monopoli di Stato) is the gaming authority that issues licenses in the Italian market.
- DGOJ – Dirección General de Ordenación de Juego (Directorate General for the Regulation of Gambling) is Spain’s gambling regulator.
- NJDGE – New Jersey’s Division of Gaming Enforcement regulates and grants licenses to land-based and iGaming operators who wish to legally offer gambling activities in the US state of New Jersey.
How to obtain a license
GAN’s technology and integrations of services have been developed to operate in multiple jurisdictions under diverse regulatory requirements. That said, even though its products may be fully licensed, it has not been made clear if GAN provides a license for new operators seeking its turnkey offering. If this is not an option, as it is for many of the other white label casino solutions that are offered by other iGaming providers, this means that a new gambling operator would be responsible for obtaining their own gambling business license.
If you are curious about what type of licensing services GAN offers, the best course of action is to contact the company directly with your queries.
GAN Localization Perks
An international iGaming provider with both North American and Global headquarters, GAN operates in a variety of jurisdictions including:
The company can help operators grow their customer base and help retain new players by offering different localization perks, such as:
- Customer service
- Custom game theme development
- Different third-party payment provider services
- Location-based marketing tools
Special Features Offered by GAN
When this GAN casino software review was created, perhaps among the most notable features about the GAN iGamigng software is its simulated gaming offering and its SENSE3 Mobile solution.
Simulated Gaming – Simulated gaming is a monetized social casino experience that is custom designed for GAN’s operator partners and is an effective marketing tool that helps to reactivate lapsed players. It is deployed from GameSTACK IGS and lets players engage with almost every game type installed on casino floors today with virtual credits. They can purchase, win or be awarded these virtual credits, which they use to play games, take part in slots and table tournaments, etc. That said, since no real money is gambled, no real money is won. That said, offline, they can enjoy exclusive rewards, loyalty points and even in-casino amenities based on their online purchasing and activity. In essence, it creates a borderless new stream of found revenues, day and night, all year long.
SENSE3 – SENSE3 Mobile is reportedly the only on-demand full casino gaming experience and loyalty portal currently on the iGaming market. It is a technology that is used to deploy game content, promotions and messages via mobile web and downloadable apps. It comes with a customized interface that is fully branded for partners as well as the best mobile slot and table games, iOS and Android Native Downloadable Experience, Facebook Connect, 1-click in-app purchases and more.
GAN casino sites include simulated gaming partners and real money gaming partners. Some of the GAN powered casinos presently benefiting from its simulated gaming offering include:
An Australian online casino that offers the latest free slots and casino games. It is free-to-play and built solely for entertainment. It is part of a collaboration of Queensland RSL Clubs. It is designed to drive players to associated land-based casinos.
Twin River Casino
This online casino delivers a free-to-play digital offering of games that can be found at Twin River Casino Hotel in Lincoln, Rhode Island. Players at this site can take part in the loyalty program that also works in the land-based establishment.
Parx online casino offers free online casino games as well as tournaments and promotions, all of which is designed to encourage players to head to the land-based Parx Casino in Philadelphia, Pennsylvania.
Other GAN network sites include: PaddyPower, SNAL, Empire City Casino, Borgata Hotel Casino & Spa, and Betfair.
That said, beyond its partners, GAN also powers its own online casino that is licensed in the UK and Alderney called Reels Royale,which was established in 2020. This casino has been praised for its quick withdrawal timeframe, unlimited withdrawals, and for its mobile-friendly design. It offers a wide range of virtual casino games and a live casino.
GAN Payment Providers
Although GAN gambling software does not provide its own money management system, the GameSTACK IGS platform has been specially designed to integrate third-party payment processing providers that can offer secure safe and quick payment processing for eWallets, mobile payments, credit card, debit cards, prepaid cards, etc.
Available currencies include: USD, EUR, GBP
Among GAN’s third-party integrated payment partners include:
Withdrawal times are about average. Card payments process between 3 – 5 business days with other payments taking 24 hours or less.
GAN is a provider of customer support for both its partners and their casino players. GAN Support operates out of London and Las Vegas.
Support is available in English
Hours of Operation
24 hours a day, 7 days a week (24/7)
Support can be reached via:
- Live Chat
- Live Video VIP Chat
You can get in touch with GAN at any time of the day or night if you have a question or require support. You can drop them a line directly via the contact form on their site in the “Contact” section, or you can send them an email or contact them via phone through the North America or Global headquarters numbers.
GAN Marketing Solutions
GAN has more than 15 in-house marketing experts with experience in both land-based as well as digital media. Their in-depth knowledge of online casinos allows them to function as a casino business’ full turnkey digital agency operating as an extension of the casino’s in-house team. Moreover, the marketing services offered by GAN are fully capable of scaling up to any level of support that may be required at any point in time. This can include:
- Complete strategic marketing planning and execution
- Joint marketing
- Providing training
- Providing occasional support
The GAN marketing team can assist you every step of the way to help make sure you are acquiring new players and are keeping these players interested and engaged with the right promotions and offerings, increasing your chances of improving players’ lifetime value and bringing profit to your casino.
GAN Loyalty Program
GAN’s unique iBridge Framework is a special US patented system-to-system technology that allows casino operators to automate the marketing processes between online and offline establishments.
This means that players who make purchases online can receive extra loyalty points in-casino, unique experiences or other exciting comps that will keep them returning to the casino over and over again.
For instance, a promotion can be created that provides land-based VIP players a free hotel stay in-casino, simply for buying credit to play the casino’s Simulated Gaming experience at home. GAN’s technology continuously seeks exciting ways to bridge the gap between the digital and real worlds.
Moreover, the company is the only provider to offer live video chat support to VIP players both in real money gaming and social spaces.
GAN Front End Flexibility
The GAN casino platform can provide an array of customized operational and technical services. Operators who have unique system demands can find full technical support to run the operation they want.
GAN can ensure that your team has the B2B technology suite that is tailor-made to suit the needs of your organization, even if this means integrating additional third party content providers, payment systems, supporting service providers, or customizing elements of the back office.
Additionally, the customized platform is available for multiple devices, including desktop and iOS and Android smartphones and tablets.
GAN Back End Advantage
GAN has developed a propriety, web-based back office called iSight Back Office. This proprietary engine captures and drives activities across both real money gaming and Simulated Gaming.
The iSight Back Office allows online casino operators to efficiently manage every aspect of their Internet businesses. Among its features include:
- Widget-based and configurable dashboards to make it easier to perform routine tasks, allowing members across finance, marketing and customer services to better serve customers with ease
- Analytics and reporting available in real time, including data visualization
- Play Account Management (PAM), such as visual history of every customer bet
- Supports marketing and reporting for desktop, mobile and tablet
- Creation of marketing campaigns for both online and mobile casino sites
- Integration of multi-level loyalty programs for promotional campaigns and intelligent marketing
GAN Affiliate Program
GAN has an affiliate program called GAN Partners that offers up to 40% revenue share with no negative carryover. Other perks of this affiliate system include:
- Cutting-edge reporting and marketing tools
- Life time value and market leading conversion
- Personal account management of industry professionals
- Reliable and timely payments
Time to Market
GAN aims to integrate its technology quickly and seamlessly. That being said, how quickly it can have an online casino operation up and running varies depending on the features, content, etc. that is being integrated, on a client’s request, and so on. For an accurate estimation of how long it would take to launch your company’s online operation, contact GAN directly.
To learn about pricing, get in touch with GAN’s customer support team to discuss your options and obtain a quote. The reason sample prices are not provided for new casinos by GAN is that each customer’s requirements differ from one to the next. Support can be reached via email and telephone and there are both North America and Global contact options.
GAN Software Review – Bottom Line
GAN is a casino software provider that is award-winning, innovative and a true leader in its field. With almost two decades of experience, it knows how to deliver the turnkey online casino products and services for real money gaming. This includes offerings that are licensed, regulated, and supported by the best and most secure technology to keep track of player data. These features accompanied by quality marketing services and top customer support, help a casino partner grow their customer base and run the most successful online operation.
Overall, the GAN software platform is best suited to existing land-based or online gambling operators who want to establish an online presence in a certain jurisdiction. Via its GameSTACK platform it provides SENSE3 Mobile, the iSight back office with business intelligence tools, iBridge Framework Loyalty to Platform Gateway as well as proprietary and third party content and services, including payments and KYC.
While GAN is definitely a company worth looking into if its products and services appeal to you, at the same time, if you are an entrepreneur new to the industry who is looking to open up an online casino, there may be other white label casino and turnkey solutions available better suited to your needs and goals. If this is the case, be sure to check out other TCS reviews to explore your options.
TCS’ 5 Star GAN casino software review rating: 4 stars
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