If you have been in search of a Rootz casino software review to find out more about what this iGaming software platform is all about, look no further. Casinnovate has created this handy review to provide you with all the fundamental details about this company to help you determine if it’s among the top white label platforms best suited to your online casino business endeavours.
The Rootz iGaming platform is, according to the company, “built on a philosophy of quality over quantity”. Established in 2018, Rootz Limited is composed of a team of 60+ experienced iGaming professionals. The company has created and developed a platform to deliver the very best in online gaming management. This is achieved with the help of state-of-the-art systems and programming, focusing on industry trends and challenges, powerful graphics and robust content.
More to the point, the Rootz casino platform specializes in marketing, payments, CRM, real-time data analysis, business intelligence, as well as legal and compliance. This Malta-based company may be fairly new to the game compared to its competitors, but it is steadily making a name for itself and successfully powers a number of popular omni-channel casinos. In 2020, it was nominated for three of Malta’s Gaming Excellence Awards (MiGEA), and took him the MiGEA award for Best Operater of the Year for 2020.
Via the solutions and features Rootz casino sites offer, it’s easy for players to enjoy exciting promotions and great entertainment from some of the industry’s best known and premium games providers, via their favourite device, be it desktop or mobile.
Ready to learn more about this company, what it has to offer, and how it may be the perfect solution for your internet casino business? Keep reading this Rootz platform review.
Rootz Casino Solutions
The Rootz software platform has been developed to deliver the best to iGaming brands. The company provides services to Scandinavia and Germany as well as other European and International markets.
The team at Rootz understands that managing an online casino takes more than simply having technical personnel. Successful iGaming businesses require content creators, graphic designers, fraud and payment specialists, marketers and general management.
More specifically, here’s what the Rootz white label solutions offer you:
Quality Game Suppliers
Automated CRM
24/7 Customer Support
Quick Payments
Data Analysis
Affiliate program
Omni-channel platform
Licensing
Rewards and Bonuses
Rootz Games
There is more than one Rootz provider when it comes to delivering online slots and casino games. There are over 1,300 games and counting at Rootz casinos. You will find games in the following categories: Slots, Jackpot Games, Roulette, Blackjack and Live Casino.
Their array of games that are a part of the platform includes both popular and new titles from some of the industry’s award-winning game suppliers and leaders in the field, including NetEnt, Microgaming and Evolution Gaming.
Examples of popular slots include Immortal Romance, Bonanza, Starburst, and Mega Moolah. As for virtual table games there are multiple variants of roulette and blackjack. Meanwhile, for live casino action, there is Craps Live, Monopoly Live, Crazy Time, Immersive Roulette, Blackjack Party and more.
All games are Instant Play (no download required) and can be accessed via desktop and mobile. With the exception of live games, most other titles can be demoed for free without players needing to sign in. Additionally, games are available in multiple languages, accommodating players from different countries.
Among the many Rootz gaming providers include:
Rootz Licenses
Rootz gambling software is fully licensed by the Malta Gaming Authority and is legally compliant. With this license, the company can provide access to valuable European and international markets.
This means that the platform can operate in certain unregulated jurisdictions where a specific license from that jurisdiction is not required to legally offer online gambling services to players of that country.
Available licenses
How to obtain a license
Since this is a white label platform, you do not need to obtain a license on your own as would be the case if there were Rootz turn key solutions. Instead, this license is provided to you by Rootz. The benefit of this is that you do not need to worry about going through the complex license application process, you don’t have to pay massive fees, and you don’t need to understand all the laws and ongoing changes that apply to these licenses to stay up to code. Rootz takes care of this for you as they are the primary license holder.
If you would like to learn more about the specifics related to Rootz licensing, it’s a good idea to get in touch with one of their friendly customer service representatives.
Rootz Localization Perks
As previously mentioned, Rootz software is a provider of iGaming services to Germany, Scandinavia, other European countries as well as international markets.
With that said, examples of jurisdictions where the company currently operates include:
Canada 
Finland 
Germany 
Japan 
Norway Partners who wish to move into a specific country are offered the necessary support to properly transition and target the appropriate market(s).
To accommodate players from different jurisdictions, Rootz can:
- Support multiple languages to provide games and site content in different languages
- Offer some localized payment options and local currency
- Run campaigns and promotional content that is country-specific
- Offer multilingual customer support
Special Features Offered by Rootz
For having been around for only a short time, Rootz is a casino software provider that seeks to power the iGaming brands of the future. A highly forward-thinking company, Rootz believes that automation should be implemented as part of an iGaming platform where monotonous and repetitive tasks are concerned, to free up people from these tasks so that they can focus on customers where it matters.
- Highly user-friendly back end –The backend was created by expert programmers to provide clients with the greatest flexibility and reliability. The result is a backend build for iGaming automation with a highly user-friendly interface and fast and stable performance. It is a backend that can be easily navigated and operated by everyone.
- Bonuses and Rewards – Special attention has been placed on promoting brand loyalty, delivering incentives at the right time to boost customer retention and a system designed to reward according to customer play.
Rootz Brands
Roots casino sites have been well received in the industry and one of them, Wildz Casino, won the MiGEA award for best online operator of the year for 2020. Each site has a different theme with offers and features that suit the theme. Here’s a closer look at each one:
Wildz
The first casino launched by Rootz, Wildz has a great selection of games and promotions. However, what makes this particular casino stand out from the crowd is its Levelz, Spinback and Loyalty+ features. With Levelz, players can fill a Progress Bar and get free spins. With Spinback, players can win a free spin every time they miss 5 rounds in a row on select games. With Loyalty+ the most loyal players can get up to 20% cashback.
Caxino
Rootz’s second casino, Caxino, is a playful and brightly-coloured themed destination that advertises features like 1 minute registration, instant deposits and fast payouts. Just like Wildz, it has a loyalty program where Caxino Extra members can earn up to 20% cashback, paid weekly and as real money. Plus, members can also enjoy exclusive rewards.
Wheelz Casino
The third casino a part of the Rootz network sites is Wheelz. There are a few things that make this casino a cut above the average online casino site. For starters, it features David Hasselhoff – “The Hoff”. Next, it has the Extra Wheel feature. This Extra Wheel appears at random moments when players engage in real money play and can award rewards and gifts, such as T-shirts, hoodies, free spins, cashback and more.
Although there were only three casinos when this Rootz casino software review was written, as the company continues to thrive, new casinos by Rootz are expected to go live in the near future.
Rootz Payment Providers
The Rootz online casino platform includes a dedicated payments team and a number of secure payment options, such as bank transfers, credit cards, prepaid cards and e-Wallets.
Additionally, payments are handled with top-notch security that includes fraud protection, automatic KYC (Now Your Customer) validation where available, and express KYC with documents uploaded straight to the platform.
Some of the available currencies include: EUR, CAD
There are a handful of payment methods supported by Rootz, most of which are available for making both deposits and withdrawals. Some of these banking solutions include:
1-Pay 
Bank Transfer 
ecoPayz 
instaDebit 
Interac 
MasterCard 
Neteller 
Paysafe Card 
Skrill (Moneybookers) 
Visa 
iDebit 
MuchBetter Average withdrawal times
Rootz prides itself on having super-fast withdrawals. That being said, how quickly withdrawals are processed depends on a player’s chosen withdrawal method. Typically, withdrawals are processed within 24 hours, however, it can take anywhere from 1 – 3 business days before funds are available in a player’s account.
Rootz Support
Rootz iGaming software includes premium, multilingual customer support. The friendly and professional team are quick to respond to players and are available 24/7. There are also VIP account managers available for VIP/high loyalty level players.
Languages Available
Support is available in English, German, Finish, Norwegian and French.
Hours of Operation
Support is available 24/7 (24 hours a day, 7 days a week) for players, including email and live chat, in multiple languages. The exception is Japanese support, which has limited hours.
Communication Channels
Support can be reached via:
- Live Chat
- VIP Support
Partner Support
If you need support as a client of Rootz, simply reach out to them via email or through other communication channels that they have provided and they will be in touch with you in a timely manner.
Rootz CRM Solutions
CRM is an integral part of an online casino’s customer retention strategy. Rootz understands the importance of CRM. In fact, the company goes one step further and knows that certain aspects of CRM can be made better with automation, allowing team members to focus on customers when it matters, instead of being tied up with repetitive tasks that can be better handled by a machine.
Who does the CRM?
Rootz takes care of the CRM, which is handled in-house. Much of the CRM is automated, powering robust customer segmentation. Additionally, CRM fully automates most customer communications, while the Business Intelligence anticipates customer behaviour.
Beyond welcome offers to new players and ongoing promotions, other ways that Rootz helps to retain customers is through the offering of unique promotions and features, including:
- Features that allow customers to earn rewards, which promotes brand loyalty
- Timely incentives to boost retention
- A dynamic system that rewards based on play
Rootz Loyalty Program
The Rootz casino gaming software does come with a loyalty feature to keep high-rollers and loyal players happy. Among the different benefits for loyalty members include:
- Weekly cashback
- Personal account manager
- Exclusive rewards and perks
- Wager-free rewards and bonuses
Rootz Front End Flexibility
Rootz offers a strong user-friendly, omni-channel front end that is both flexible and easy to navigate. The Rootz software platform can be easily experienced via desktop, mobile and tablet, on the player’s preferred device.
Templates are mobile friendly and sites are mobile-first, allowing players to quickly and seamlessly interact with the interface to access whatever they want, from games to promotions to support and beyond.
Rootz Back End Advantage
As previously mentioned, the Rootz backend is one of the most unique features of its platform. User control was a top priority of its design. It allows for customization of an iGaming brand and ensures that the site remains fast and stable regardless of what a client’s configuration may be.
While it was created and developed with a high level of technical competency, the Rootz backend was constructed with the mindset that an online casino back office should be a breeze to navigate and something that can be operated by all parties involved.
The backend features:
- Full-scope data with a straightforward user interface
- Custom gamespace built from user data
- Real-time reporting
- Flexibility to integrate future brands and products
- Extremely user-friendly features that make it easy for everyone in the business to use, from content creators and graphic designers to fraud and payment specialists to marketers and general management.
Rootz Affiliate Program
Rootz online casinos are part of an affiliate network that is operated by Rootz Ltd. The way it works is that affiliates are part of a revenue share plan. An affiliate promotes the casino(s) using their own special affiliate link. The affiliate is paid out a percentage of the net revenue of players that they refer to a Rootz casino. Revenue share plans start at 25% and can rise to 40% depending on an affiliate’s referred player’s performance.
Having an affiliate program as part of your Rootz casino brand provides you with a quick, easy and cost-effective way to draw fresh traffic to your site.
Time to Market
Offering a white label platform means that Rootz can have your casino up and running relatively quickly compared to a casino business you design yourself and build from the ground up. In other words, it’s the difference between a matter of months versus a year or longer.
That being said, every project is different. To learn the specifics regarding how long it will take to launch an iGaming business that you have in mind with this company, contact them directly with your queries.
Pricing
A white label casino is cheaper to purchase than a turnkey casino or one that you develop from scratch. That being said, if you want to find out what precise fees are involved in starting an iGaming business using the Rootz casino platform, contact them. This can be done easily and quickly by sending them a message directly from their website.
Rootz Software Review – Bottom Line
The Rootz iGaming platform is one of the newest and most impressive in the industry. It’s only been around since 2018 and has already been nominated for industry awards and has won a prestigious award. Each of its online casinos is unique and of high-quality, delivering incredible customer retention features with an automated backend, an automated CRM, and bonus and rewards systems that incentivize players to play more.
Although it has fewer licenses, game providers and payment providers compared to other veteran online casino software providers, the company is still new and has plenty of room to grow. There’s no doubt that with its innovative platform and the care and focus it places on its customers, Rootz is likely to be among the platform providers that sets the tone for iGaming brands of the future.
If you’re looking for a fresh and forward-thinking platform for your online casino business, Rootz could be the brand to help you reach your goals.
