An established brand in the iGaming industry, Singular provides an array of iGaming and omnichannel solutions. Singular is a betting software provider and casino software provider as well as a provider of retail solutions. The Singular platform is highly flexible, reliable, and adaptable, serving Tier 1 operators across the globe.
Founded in 2009, Singular is headquartered in Valetta, Malta, but also has offices in Tbilisi, Skopje, London and San Francisco. The international gaming and FinTech company has 150 employees. Over the years it has specialized in developing innovative products for the iGaming and betting industry that are fully customizable and tailored to specific local markets.
Singular has received several awards and industry recognition throughout its existence. Some of the most notable include winning “Multi Channel Provider” at the SiGMA 2019 Awards, winning “Rising Star in Baltic Sports Betting Technology” at the 2020 BSG Awards, and winning “Sports Betting Supplier of the Year” at the 2020 Starlet Awards.
Today, Singular’s portfolio includes an iGaming Platform with a flexible front end, powerful back-office tools, payments and risk management, marketing management, 7,000+ casino games and more. It also includes a Sports Betting Platform with a wide range of sports, markets, live betting, data feeds, and other industry-leading features to increase player engagement and boost player lifetime value. Available across multiple channels (online, mobile and retail), its solutions deliver seamless experience and premium performance, no matter the device.
What else can you expect from this iGaming company? Keep reading our Singular review to learn more.
Sports, betting and data products
CRM & Marketing
Back-end reporting tools
Singular Betting Solutions
Singular offers four solutions. These include: iGaming Platform, Sports Betting, Casino Core and Retail Platform. For the purpose of our Singular platform review, we’ll be focusing on the first two solutions.
- iGaming platform – The Singular iGaming platform has been designed to streamline all processes for iGaming operators, providing customizable interface design, personalized promotions, data analysis and risk and payment management. With its open APIs this platform is adaptable to any market, making it valuable to those starting their online bookmaker business as well as for those who wish to scale up their operation.
- Sports Betting – The Singular sports betting platform is a single solution that includes everything needed for a sportsbook business to optimize their offering and performance long term. The reliable, innovative and bespoke solution includes a customizable UI and unique UX for each market with full control of odds, as well as fast performance with industry-leading features, including data feeds, liability and risk management.
The Singular sports betting platform provides different features to assist bookmakers in offering the most comprehensive, user-friendly and engaging sportsbook experience. Among the products included with this platform are:
- Wide range of sports and markets – There are 50+ sports and 2,000+ markets, including coverage for all major sporting events.
- Live betting – There are more than 40,000 In Play matches per month.
- Multiple data feeds – There are more than 10 data feeds to help you diversify your offering, delivering betting odds, scores and real-time settlements.
- Advanced betting features – Increase player engagement with bonuses as well as betting features like Bet Builder, Cash Out, Edit Bet and Ticket Drafts.
- Do it yourself trading – This product provides you with adjustable margin management, player micro-segmentation, real-time exposure management, 20+ advanced bookmaker features, etc.
Singular Licensing and Localization
Singular’s technology is used around the world, including in Europe, Africa and North America. It is present in 10 regulated markets. The company’s platform is compliant with a number of jurisdictions.
Additionally, Singular is Gaming Labs Certified, is GDPR (General Data Protection Regulation) compliant, and is a member of the iGaming European Network.
For specific information on licensing in regard to Singular’s solutions, send your queries to the company’s support team to obtain the answers you need for your future betting business plans or present business goals.
With its ability to comply with different regulated markets, it is possible for their clients to tailor their offering to suit local markets, such as multiple languages, multiple currencies, local payments, and so on.
More specifically, Singular provides a market-specific UX that allows for customizable odds as well as content display. Moreover, game content can be prioritized, bonuses can be tailored for local markets and over 12 languages are supported.
Examples of supported countries include:
Singular’s all-in-one sports betting platform is an outstanding product, not only because of its design and features, but also because the company has secured excellent partnerships.
Among their sports partners include:
- Ramp Feed
Singular does provide its betting software product to different brands. That being said, their most notable customer is Adjarabet, an online gambling company based in Georgia, which is also the country’s leading gambling site.
The Singular iGaming platform is equipped with a payment gateway that offers direct integrations with any local payment methods. There are over 40 payment vendors offering more than 150 international multi-currency payment solutions across all channels.
There is support for both fiat (e.g. credit cards, debit cards, eWallets, bank transfers, mobile wallets, etc.) and major cryptocurrencies.
Examples of supported payments include:
Additionally, the advanced rule engine automatically detects and prevents fraud across registration, login, deposits and bonuses in real time.
Singular offers continual support to its clients. If you have any questions, concerns or need help with their products, they are there for you every step of the way.
If you require support for your players, let the Singular team know about your needs and they will provide you with the appropriate details.
Singular CRM & Marketing
Singular does provide a marketing management system with its iGaming platform. With this system you have the opportunity to increase player lifetime value with the help of player-specific content and promotions. You can design individual player journeys with personally crafted promotions delivered to players at the right time via their preferred communication channel. In other words, you can create an experience that is optimally tailored to their preferences.
With that said, the marketing system includes advantages such as:
- Player segmentation
- Multi-channel player communication (e.g. email, in-app messages, SMS, etc.)
- Affiliate management
- Player journey planning to optimize player acquisition, conversion and retention
- Campaign manager
- Cross-platform customizable bonuses (e.g. 250+ automated bonuses, freebets, rewards, loyalty, etc.)
Additionally, while the company does not offer its own in-house CRM system, it does support third-party CRM systems. You can easily integrate one of your choosing and synchronize data and actions throughout all verticals.
Singular Affiliate System
Singular gives their partners the power of creating, managing, tracking and analyzing affiliate data. This can be achieved by using both their internal tools as well as third party affiliate integrations, such as Income Access and NetRefer.
Singular Front End
The Singular platform allows for high customization to meet unique market demands and player preferences. The company’s solutions deliver a seamless HTML5 online experience and outstanding performance across multiple channels, including online, mobile and tablet.
You can customize your interface using multiple layouts and can choose from custom colours and fonts as well as dark and light themes to create a full brand experience. You can also benefit from a dedicated CMS and advanced SEO features.
The tailor-made experience for betting encourages high engagement with features like fast markets and visualizations, easy navigation, multi-league selection and intuitive ticket history.
The company can also provide a native sportsbook application for Android and iOS devices. It even supports older versions of Android, providing operators with greater customer reach. Via the app, players can stream, play, load and bet at rapid speed. Moreover, the app uses ten times less data compared to any web browser or similar app.
Additionally, it offers open platform APIs, allowing for maximum flexibility and operation control with support for plug-in options that can extend or replace any modules.
Singular Back office
Singular provides a powerful back office with unique features, including centralized management of all trading operations and a customer-centric marketing feature. The back-office tools can increase the LTV (lifetime value) of players.
Some of the key advantages of the back office include:
- Risk management
- Custom dashboards
- Reporting exporting and scheduling
- Ready-made and user-generated reports
- Access to real-time replica databases
- Real-time player analytics
Singular Pricing & Time to Market
Singular caters to each of its clients in a bespoke fashion. As this is the case and they do not believe in a “one-size fits all” approach, launch times and pricing can vary from one client to the next.
With that said, you can expect pricing to be competitive and for a seamless integration that is delivered in as short a time as possible.
To learn about costs and time-to-market for the specific sports betting project you have in mind, it is best to reach out to the Singular support team directly.
Singular Review Conclusion
Singular sports betting platform is a truly efficient, flexible and customizable all-in-one solution that can be a benefit to both new and established online bookmakers and iGaming businesses. It gives operators the freedom to adapt their website and content to suit their target markets so that they can create unique user experiences and effectively mange their sportsbook’s daily operations.
You can run your operation seamlessly with exceptional speed across all devices. Providing you with all the technology, software and tools you need to run a sportsbook, Singular can help to significantly optimize your offering and performance over the long haul.
Want to learn more details about how this outstanding company can help you deliver a premium online betting experience to your desired market? Contact Singular now!