Interested in a unique B2B white label solution? You might find what you’re looking for in this TCS Soft2Bet casino software review. This European IT product company, casino and sportsbook operator group has quickly made a name for itself.  It is fast becoming one of the industry’s leading online gambling operators and platform providers.

The company launched in 2017, and in a few short years the Soft2Bet software platform has quickly grown from a small team of ten members to 200+ employees. Today, Soft2Bet has four offices in Cyprus, Malta, Bulgaria and the Ukraine and is respected and recognized around the world.

Presently, the company’s multi-brand portfolio includes 15 unique casinos and sportsbook brands, with new projects, games and functionality added every month. Soft2Bet is a software provider that offers thousands of games from both award-winning industry-recognized casino game providers, like NetEnt and Play’n GO, as well as games from lesser known and smaller companies.

Their casino platforms are built using the latest and safest cutting-edge technologies. The company has all the resources to develop everything in-house and deliver to their B2B partners ready-to-use fully-licensed products, including licenses in Curaçao and Malta, that target people in a variety of regulated markets.

In addition to multi-currency payment processing, a great bonus system and quality customer support, Soft2Bet is well known for its affiliate program. In fact, it was shortlisted for the Best Affiliate Program Category at the 2018 EGR Operator Awards.

Using the latest industry innovations combined with fresh young talent, the Soft2Bet casino platform could provide you with the iGaming solutions you need to help grow your business rapidly. Does this sound interesting to you? Find out more about this B2B option in this Soft2Bet platform review.

Soft2Bet Casino Solutions

Soft2Bet offers B2B white label casino services. Currently, there is no Soft2Bet turn key solutions available.

The company has quickly become a leader in the field of white label services, giving their clients the ability to have their own casino brand up and running with quick ease. Essentially, with the Soft2Bet white label solutions, which includes their technical and marketing expertise, products and services, you’ll rebrand their ready-to-use licensed casino platform to create your own unique brand. This is a solution that is often best suited to gambling operators who want to launch a new casino or entrepreneurs who are new to the iGaming industry.

Here is a look at what the Soft2Bet casino platform has to offer:

  • Over 2,500 games (link to games section)
  • New promotions every week (link to CRM section)
  • Customer service (link to support section)
  • Payment processing (link to payments section)
  • Business analytics (link to back end section)
  • Affiliate Program (link to affiliate section)
  • Ready-to-launch platform (link to front end section)
  • Licensing (link to license section)
  • Gamification (link to special features)

Soft2Bet Games

There are more than 2,500 games, including content from more than 50 world-famous gambling providers as well as exclusive in-house developed games.

To provide the best and largest variety of casino entertainment that is best suited to their customers, Soft2Bet gaming providers include some of the biggest names in Europe, including NetEnt, Yggdrasil, Play’n GO, Microgaming, Novomatic, Evolution and more.

The dynamic range of Soft2Bet casino gaming software covers classic slots, video slots, branded slots, jackpot slots, video poker, roulette, blackjack, poker and live casino games. With its diverse range of entertainment, there is something for all types of players to enjoy regardless of whether they are classic machine lovers or those who prefer more modern thrills.

Among the 69 and counting software providers a part of the Soft2Bet casino services include:

NetEnt NetEnt
Play'n GO Play'n GO
Yggdrasil Yggdrasil
Evolution Gaming Evolution Gaming
EGT interactive EGT interactive
Microgaming Microgaming
Edict Edict
ELK Studios ELK Studios
Thunderkick Thunderkick
Pragmatic Play Pragmatic Play
Red Rake Gaming Red Rake Gaming
Pariplay Pariplay
Habanero Habanero
iSoftBet iSoftBet
NoLimit City NoLimit City
Igrosoft Igrosoft
Novomatic Novomatic

Soft2Bet Licenses

Soft2Bet holds Curaçao, MGA and SGA licenses as well as the leading information security accreditation ISO 27001. These licenses are available as part of the Soft2Bet online casino platform.

Available licenses

  • Curaçao – Soft2Bet holds a Curaçao eGaming license, which is one of the oldest and most politically stable providers or iGaming services. This regulator is well-known in the industry and has been around since 1996.
  • Malta – Another respected and well recognized industry regulator that has been around for years, a Malta Gaming Authority (MGA) license gives gambling operators the advantage of greater market reach, including operating in unregulated markets.
  • Sweden – Spelinspektionen is the Swedish Gambling Authority (SGA) and is regulator who ensures safe and legal gambling in Sweden. To operate an online casino in this country, you require this license.

Additionally, Soft2Bet is also in the process of obtaining a license from Portugal.

How to obtain a license

As Soft2Bet is a provider of white label casino solutions, you do not need to apply for a license. A license is included as part of the service. This means that Soft2Bet has already taken care of all the complex licensing process for you, including the application and continuing to keep up with the changing regulations to remain compliant.

The license your casino will be assigned will be based on the jurisdictions you are targeting. The initial fee for this license will be included in the price of purchasing the solution and will be less expensive than if you were to obtain the license yourself.

Malta Gaming License Malta Gaming License
Curacao Gaming License Curacao Gaming License
Swedish Gambling Authority Swedish Gambling Authority

Soft2Bet Localization Perks

Since Soft2Bet is a casino software provider with licenses from Curaçao and the MGA and offers games from a wide-range of gambling providers, the company can offer their services to a number of jurisdictions and in multiple languages.

Examples of some of the jurisdictions where the company currently operates include:

Austria Brazil Canada Finland Hungary Italy Japan Norway Poland Russian Federation Sweden

There are different ways in which the company can appeal to players from different countries. For instance, they can:

  • Deliver games and software in 12 languages
  • Offer localized payment methods and support different currencies     
  • Provide game and promotional content that targets a specific jurisdiction 

Special Features Offered by Soft2Bet

What tends to make Soft2Bet stand out form other casino software providers are its player acquisition and retention strategies, which includes both its gamifications tactics and its successful affiliate program.

Gamification

The company’s brands offer a unique casino experience to players due to its inbuilt gamification features. Essentially, gamification makes the online casino experience more interactive and reward-driven for players by giving them the ability to play a game within a game.

For instance, at one of their newly released brands, Nomini, players can select a hero character (one of seven fruit avatars) that they can customize. Each hero comes with unique bonus offers, such as free spins, cashback, bonuses, live casino package, etc. As players play their favourite casino games, they can collect points, unlock achievements, receive additional awards and more.

Additionally, the company also has plans to build on its current unique features by offering its own fast tournaments solution, more levels of gamification and engagement tools, as well as instant gratification mechanics.

Affiliate program Soft2Bet operates a strong, trusted and highly flexible affiliate program. Called 7 Stars Partners, it is powered by NetRefer. There are over 3,000 affiliates a part of the program, including large webmasters as well as individuals. The program caters to the needs of any affiliate who desire to make money from referring players, which is a win-win for both the affiliate and Soft2Bet casino brands. More about the affiliate program can be found later on in this Soft2Bet casino software review.

Soft2Bet Brands

Casinia Bet Casinia Bet
Rabona Rabona
Nomini Nomini
ZulaBet ZulaBet
Wazamba Wazamba
Librabet Librabet
LightCasino LightCasino
CampoBet CampoBet
AlfCasino AlfCasino
Cadoola Cadoola
BoaBoa BoaBoa
YoYo Casino YoYo Casino
Buran Casino Buran Casino
Casinia Casinia
Malina Casino Malina Casino

Known for making unique casino content designed to appeal to a number of tastes and moods, Soft2Bet casinos tend to focus on the European and Nordic markets. As it has only been active for a few years, the company has just over 10 brands and counting.

Some of the popular Soft2Bet casino sites include:

MalinaCasino

MalinaCasino is equipped with a large number of games that range from slots, jackpots, card games, roulette and live casino. The site has been designed with high-quality graphics and has a crisp and user-friendly design. Players can enjoy an array of bonuses as well as enjoy a sportsbook.

YoYoCasino

YoYoCasino features a minimalistic design as well as light and friendly colours, delivering a comfortable and easy-to-navigate atmosphere. A site truly dedicated to the best in online casino entertainment, players can enjoy slots, roulette, blackjack, poker, video poker and a live casino. The mobile-friendly site also has a variety of promotions, tournaments and a VIP program.

Casinia

Casinia is an online casino with a fairy-tale kingdom theme. Beyond its royal, fantastical theme, the site invites players to enter a multilingual kingdom that is complete with a diverse range of casino games, live casino games, a sportsbook, live betting and virtual betting as well as plenty of promotions, tournaments and VIP rewards.

Other new casinos by Soft2Bet include: BoaBoa Casino, BuranCasino, AlfCasino, Nomini, Wazamba and ZetCasino.

Soft2Bet Payment Providers

Diverse and secure banking is part of the Soft2Bet gambling software package. The company works hard to meet the precise needs of its clients and can tailor a specific payment model to suit the exact financial requirement of each customer.

Among the different types of payment methods available include credit cards, debit cards, prepaid cards, eWallets, mobile payments, and bank transfer.

Available currencies include: EUR

There are many types of payment methods available, many of which can be used for both deposit and withdrawals. Examples of some of these methods include:

Average withdrawal times

Withdrawal processing times are fairly swift at Soft2Bet casino brands. Withdrawal requests are typically processed within 24 hours. The average withdrawal time is between 3 and 5 business days, with eWallets typically processing the fastest, in as little as 24 hours.

Soft2Bet Support

Soft2Bet delivers quality customer support both at its casino and to it clients. They are always available to answer any questions or help with technical problems. The support team is knowledgeable, friendly, professional and reliable.

Languages Available

Support is available in English

Hours of Operation

For casino players, customer service can typically be reached 24/7 via email and live chat and between the hours of 10:00 to 20:00 GMT except on the weekends, for telephone calls.

Communication channels

Support can be reached via:

  • Live Chat
  • Email
  • Telephone

Partner Support

Customer support for partners is available 24/7 and can be reached through email, telephone or live chat. The expert and diligent Soft2Bet team is standing by to provide you with the peace of mind you need when you need it.

Soft2Bet CRM Solutions

The Soft2Bet software platform includes customer relationship management (CRM) strategies. These marketing tactics and solutions help to attract potential customers, acquire new customers and retain them.

Welcome offers for new players as well as regular bonuses are a part of the system, including free spins, cashback, cash bonuses, etc. There are also regular tournaments with high winnings, new promotions every week with different slots, and rewards systems for long-term and loyal players.

The gamification system is also a unique part of the solution, giving players incentive to play by rewarding them for reaching certain levels, completing certain missions, etc.

Soft2Bet Loyalty Program

The loyalty program has been created for VIPs and is a multi-level system, with a total of 5 levels, which can be customized to suit the theme of your brand. Each level offers players the chance to take advantage of different perks, such as cashback, increased monthly payout limits, personal account manager, etc.

Soft2Bet Front End Flexibility

Soft2Bet offers a very flexible front end. Their omni-channel software is compatible with both desktop, mobile and tablet platforms.

Depending on what a customer wants, the company can provide ready-made templates and can help you create a casino that works with your theme, regardless of whether you’re seeking a more complex or simple design for your brand.

Soft2Bet Back End Advantage

Soft2Bet has an innovative back office that puts its clients in touch with various management advantages to help them track player activity to stay on top of player retention and acquisition.

The back end offers a number of management capabilities and tools that help support your entire business operation to help you make it as successful as it can be.

Soft2Bet Affiliate Program

One of the benefits of being a part of the Soft2Bet network sites is being able to take advantage of their first-rate and highly flexible affiliate program, 7 Stars Partners.

This affiliate program is powered by NetRefer and is a partnership program that Soft2Bet offers for free. Casino partners of the program can earn from 45% to 60%. The leading multi-brand affiliate program has a track record of 3000+ successful partnerships.

Registered partners receive access to various advertising materials and links to your casino brand that they can add to their web resource. If those who visit or follow this resource become a player using the advertisement of your casino from the resource site, the affiliate will earn a commission from this.

Time to Market

As the Soft2Bet software platform is a white label solution the time to market is usually fairly quick, taking only a few months to launch.

That being said, as the company understands that their clients may have unique needs or different ideas for their brands, time to market may vary.

Pricing

The cost of using Soft2Bet iGaming software services and products varies, but is still typically cheaper than if you were to opt for a turnkey casino solution.

Soft2Bet Software Review – Bottom Line

The Soft2Bet iGaming platform offers a strong, trusted, reliable and all-in-one online casino solution that is ready to go. The company’s iGaming passion and expertise helps it to stand out form its competition by offering out-of-the-box and cutting-edge technology, gamification and affiliate strategies.

It has partnered with a great number of excellent game and payment providers and holds licenses from two of the industry’s most well-known regulators, Malta and Curacao, allowing its brands to reach and appeal to a variety of players around the globe.

On the downside, currently, Soft2Bet offers only a white label solution. This means that those who are looking for a turnkey casino solution or a self-service option are out of luck. However, as the company is relatively young and still growing, it is likely that it will add more products, services and licenses to its offering in the years to come as it seeks to remain a competitive industry leader.

Think Soft2Bet may be the ideal iGaming software provider for you? Check them out today.

TCS’ 5 Star Soft2Bet casino software review rating:

Game providers - 100%
Casino solutions - 100%
Payment provider - 100%
Licenses & Localization - 80%
Front end flexibility - 80%
Support & CRM/Retention - 100%
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