The SoftSwiss iGaming software brand is a long-established provider of white label and turnkey solutions for online casino operators. In this SoftSwiss casino software in-depth analysis, TCS will let you discover anything you know about what this company can offer you as an iGaming operator.
SoftSwiss launched back in 2008 as an online auction platform. Wanting to expand their horizons, they decided to put their online gambling expertise to further use and developed the SoftSwiss casino platform in 2012. While the company was, at first, a small fish in a rapidly expanding ocean, they managed to find a foothold in the industry and are now the world’s leading company in the Bitcoin gaming software market.
The company employs more than 40 specialists and renders B2B services to partners across the globe. SoftSwiss provides high-end software products for online casinos, Bitcoin casinos, sports betting, online poker, and auction websites.
Regardless of the products that might interest a client, this company is committed to providing top-quality tools and services to help ensure that any online gaming business has high chances of success. Among those tools, products and services include over 4000 games from 30 high-quality software providers, integrated payment processing options, custom website design, technical support and hosting, and gambling license support and consulting.
When it comes to their online casino solution, SoftSwiss is well-liked for having a platform that’s easy to set up and adjust. You can change the SoftSwiss iGaming platform however you need to, so it works for both operators and their customers.
Ready to learn more to find out if SoftSwiss is the software provider you’ve been looking for? Read on!
SoftSwiss Casino Solutions
SoftSwiss offers a variety of gambling products including solutions for sports betting, online poker and online gaming auction software. However, for the purpose of this analysis, the focus will be on their online casino platform. Currently, they provide three casino solutions:
While each of SoftSwiss’s casino gaming software solutions varies, they all provide similar tools, services, and support to ensure smooth and efficient operations, including:
Game management
Player retention services
Anti-Fraud System
Customer service
Payment management
Custom website design
CMS System
Reporting engine
Affiliate system
Licensing support
Flexible bonus system
Additionally, the SoftSwiss iGaming platform is based on Ruby, which is known for having one of the most advanced programming languages and for having high scalability and performance, allowing the provider to support multiple languages and currencies.
SoftSwiss Games
In total, there are more than 4000 games for more than 30 game providers that can be integrated into an online casino from SoftSwiss. This includes both proprietary SoftSwiss gaming providers, BGaming, as well as software from many of the industry’s top-rated game developers and providers, such as NetEnt, Microgaming, Evolution Gaming, Thunderkick, Yggdrasil and Habanero.
With this variety of providers, SoftSwiss is able to deliver games that range from the latest and most popular slots and progressive jackpots to both virtual and live casino table and card games (like roulettes, blackjacks, and pokers) and more. This allows their clients to provide their online casino players with a dynamic and large library of entertainment.
As for BGaming, this proprietary SoftSwiss provider brings over 40 full HD mobile-friendly games to the table. They include HTML5 slots, video poker, roulettes, and table games. Plus, as an added bonus, every one of these games supports Bitcoin gameplay – setting these games in a more innovative environment, which is something that can represent a significant competitive advantage. Some of BGaming’s top titles include: Platinum Lightning, Slotomon Go, Lucky Lady Clover and Brave Viking. To ensure fairness and optimal gameplay, the RNG (Random Number Generator) behind BGaming games is certified by iTechLabs and BMM Testlabs.
There are over 4,000 games and more than 30 providers available, but the number of games and providers you get depends on your choice of solution:
- Those who choose the turnkey or white label casino software solutions from SoftSwiss will have access to a single integration of over 2,000 games from over 20 providers,
- Those who choose the Bitcoin solution will have more than 800 games from over 10 providers.
Most games work on desktop, mobile, and tablet and are available in multiple languages. The game management feature lets you showcase games, make custom game categories, see which games are popular and profitable, and add new games easily.
The wide range of games from SoftSwiss includes titles from leading providers like:
SoftSwiss Licenses
Operators have two alternatives: they can legally conduct their casino under the active gambling license provided by SoftSwiss through their white label solution, or they can opt to acquire their own online gambling license. Should operators choose to procure their own license, SoftSwiss stands ready to assist in addressing all the legal considerations and challenges faced by entrepreneurs who want to obtain such a license.
Available licenses
Opting for the SoftSwiss white label solution is the simplest choice, especially if you are new to the industry and have never created a casino before. With this solution you can obtain everything you need through a single secure and stable platform, including being able to operate under one of the company’s active gambling licenses, which include:
How to obtain a license
If you choose the white label solution, you will obtain a Curaçao or Malta license already held by SoftSwiss, allowing you to legally operate under these licenses within the appropriate jurisdictions. In other words, there is no need for you to go through the long and complex process of license application. In terms of cost, there is no separate fee for the license as it is part of the white label platform.
If you choose SoftSwiss turnkey solutions you will need to obtain a gambling license yourself. This will require you to apply for a license from one of the jurisdictions with gambling licences (like Malta, Curaçao, UK, Gibraltar, or Belgium). This will require passing through the complex licensing procedure.
But even when you choose to autonomously obtain a license, SoftSwiss can assist with the many legal issues that arise when acquiring a gambling license. More specifically, they can help with license application and they make certain that the casino database, software and server specifications comply with the gaming regulators requirements.
SoftSwiss Localization Perks
The SoftSwiss software platform is delivered in English, which is the default language. Nevertheless, it can be localized into over 15 other languages. This allows operators to deliver their brand to a wide and international audience or they can choose to target a specific customer-base, depending on the specific needs of their brand.
Some of the jurisdictions in which SoftSwiss casino sites can operate include:
Canada
China
Finland
Germany
Japan
Portugal
Russian Federation
Spain
Sweden
Turkey
United Kingdom
Some localization perks include:
- Multiple languages – German, Spanish, Swedish, Portuguese, Finish, Russian, Japanese, Chinese, Indonesian, Turkish, and so on. But you should consider that even if the SoftSwiss platform can be localized into other languages, website content needs to be translated by casino operators.
- Country-specific payments
- Exclusive promotional content
- Multilingual games
Special Features Offered by SoftSwiss
As a multi-channel iGaming software provider, SoftSwiss provides multiple tools and services to support online and mobile casino operations. Among its notable special features we list:
Flexible Bonus System
The bonus system that is part of their CRM (Customer Relationship Management) services, allows you to create “fine-tuned” bonuses that target a particular group of players at the perfect time. SoftSwiss can provide the advantage of using internal Domain-Specific Language (DSL) specifically designed for describing bonus logic.
Tournaments & Lotteries
SoftSwiss gives operators the ability to create time-limited competitions or lotteries among their players. Winners of tournaments can be selected based on different criteria and award different types of prizes, such as bonuses, comp points, money or even physical goods.
Bitcoin
As we mentioned, the company is the world leader in the Bitcoin gaming software market. They use a Bitcoin payment processing solution that is backed by strong security features. The system supports the easy administration of payments on the operator’s side and also allows for instant deposits. In addition to Bitcoin, other major cryptocurrencies can also be added at request, such as Dogecoin, Ethereum, or Litecoin. SoftSwiss can provide over 800 games from over 10 game providers (including their own BGaming) that support Bitcoin.
SoftSwiss Brands
There are over 40 SoftSwiss casino sites on the market today, many of which are powered by the SoftSwiss online casino platform.
For instance, the company is behind well-known brands like:
BitStarz
BitStarz was launched in 2014 and is an award-winning Bitcoin casino. This brand brings together Bitcoin and other leading cryptocurrencies, as well as several popular international currencies. Players can enjoy the thousands of games at this casino with the freedom to play using their preferred method of currency.
King Billy Casino
Another award winner, King Billy Casino is well liked by players across the globe and won the 2018 AskGamblers Award for Best New Casino. This entertaining brand delivers several promotions, including daily offers and tournaments, and even cryptocurrency bonuses.
Spinia
Bright and fun, Spinia delivers games, promotions, tournaments and fun. In addition to the new player bonus package, this online casino, which was established in 2018 and specializes in slots, also has ongoing tournaments. These include daily slots races with prizes like cash, points, free spins and more.
Other notable SoftSwiss casinos include: WildTornado, BetChain, Cleopatra Casino, BOB Casino, and BetChain.
SoftSwiss Payment Providers
SoftSwiss’ online casino solutions support all major payment methods that are presently used around the world. The platform is integrated with DevCode, a Swedish company that focuses on payment and all related processes.
Credit cards, debit cards, eWallets, bank transfers, prepaid cards and cryptocurrencies are all available.
As for currencies, these include ERU, GBP, CAD, and BTC.
Some of the leading casino payment systems you can expect include:
AstroPay Card
MasterCard
Neteller
Skrill (Moneybookers)
UnionPay
Visa
Additionally, SoftSwiss claims that it can integrate any specific payment option on demand, including numerous region-specific payment processors like LATAM-facing AstroPay and the Scandinavian mobile payment methods Zimpler.
Average withdrawal times
SoftSwiss tries to ensure that players’ withdrawals are as quick as possible. However, how fast a player receives their winnings depends on a casino’s standard withdrawal procedures and checks. Moreover, it depends on the payment method they use.
For instance, using Spinia Casino as an example, the average withdrawal time for eWallets is 0-2 hours, credit/debit cards is 1-5 days, and bank transfers is 3-5 days, with an average pending time of 0-24 hours. Of course, remember that this is an example and is not necessarily the norm for all existing or new casinos by SoftSwiss.
SoftSwiss Support
While you do not need to integrate SoftSwiss customer support into your specific casino platform, if you do choose to allow the company to take over support to your players, it will provide 24/7 live customer service.
Support will take care of all communication with players including communication carried out through live chat, email and any queries submitted through the contact form on your site.
Examples of some of the duties support provides to players include:
- Handle site bugs or issues reported by players
- Perform KYC checks on players who request withdrawals
- Make payouts to players
- Disable player accounts for those players who choose to self-exclude
- Update information about players in the casino’s CRM
- Award free spins and bonuses to players according to the casino’s specific marketing strategy
- Tell players about current promotions and recommend new games when possible and appropriate
Languages Available
Support is available in English, German and Russian. However, more languages are available and can be discussed.
Hours of Operation
Customer support is delivered 24/7.
Communication channels
Support can be reached via:
- Live Chat
Partner Support
From the moment a client purchases a SoftSwiss online casino solution they will be assigned a personal account manager. This manager will be available to answer any questions you may have related to the software setup and operation. Client customer service also includes permanent technical and hosting support.
SoftSwiss CRM Solutions
Effective marketing and professional services to help their clients develop a successful business is part of the SoftSwiss online casino platform. While not an acquisition specialist, SoftSwiss is an expert in retaining existing casino players and boosting their loyalty.
Who does the CRM?
If you choose one of the casino solutions, SoftSwiss can do the CRM for you. Some services are included and some may come at an additional cost.
More to the point, the SoftSwiss retention strategy development and implementation includes the following:
- Designing a welcome bonus package (this may include a bonus and free spins)
- Ongoing bonus promotions (like daily or weekly offers, cashback, and scheduled reload bonuses)
- VIP retention strategy (exclusive offers, games for high rollers, other perks)
- Loyalty program (comp points strategy – more on this below)
- Tournaments and lotteries hosted within the casino
- Strategy for ad-hoc (surprise bonuses customer support can give to players)
- Strategically positioning games on website to highlight the new and most popular
- Sending out email marketing campaigns
- Adding new games and removing old ones
- Choosing the best games to use in promotions
- Making sure all the information across the casino reflects current promotions
- Working with player complaints
- Anti-fraud security checks on players
SoftSwiss Loyalty Program
All the SoftSwiss casino solutions provide you with the tools you need to create a sound loyalty program for your casino. Players can take part in a loyalty program that allows them to accumulate loyalty points that can be redeemed and traded for money, bonuses or free spins.
The number of loyalty points a player has determines his or her status level in your casino. The goal of this comp points and player status system is to encourage better player engagement and profitability.
SoftSwiss Front End Flexibility
There is plenty of flexibility with the SoftSwiss gambling software. Clients of this company can use the ready-to-go SoftSwiss’ template design, or you can have the company’s team of designers create a custom website for you according to your individual preferences.
That said, the SoftSwiss content management system is built directly into the platform, giving you the power to manage content on website pages, upload graphics, and modify metatags as well as manage any localized website versions you may have.
While the SoftSwiss white label solutions option is the easiest and most recommended to those who are new to the industry, this iGaming software provider can also be used by those who have an existing online casino. This is because they provide the option of integrating only their games for an already operational online casino through a single API, which is known as the “SoftSwiss Game Aggregator”.
SoftSwiss Back End Advantage
Unlike the front end, which can be located on the server of your choice or SoftSwiss’, the back end always resides on SoftSwiss servers. This ensures that the performance of your online casino is stable and runs smoothly.
With the back end you’ll get a 360-degree view of your casino’s performance. This includes viewing detailed statistics for all cash flows, costs, revenues, bets and beyond. All this information reports on the SoftSwiss platform in real time.
Additionally, access rights and roles is part of the SoftSwiss iGaming Platform and allow for each casino administrator to have a unique set of access rights depending on their role. Each administrator is prompted to go though a two-factor authentication (2FA) prior to gaining access to the casino back office, ensuring top security.
SoftSwiss Affiliate Program
SoftSwiss has a multi-tier affiliate system that is built directly into their gaming platform. The affiliate system gives you the freedom to set commissions for your affiliates, view statistics for each affiliate link, and also pay out affiliate rewards each month.
You can also choose from several stand-alone software solutions for affiliate management that can be integrated into the SoftSwiss online casino software that you may choose to use. Additionally, you can always develop your own system based on your specific needs, if this is something that is of interest to you.
Examples of different affiliate programs that use SoftSwiss software include Golden Star Affiliates, Gunsbet Affiliate, Earn Big Affiliate and 7Bit Partners, to name a few.
Time to Market
One of the advantages of using the SoftSwiss software platform is that usually this leads to a quick time to market from the moment you sign the contract. Typically, it takes about 3 months to start a casino. However, there are a number of factors that may impact how fast your online casino rolls out, such as the type of solution you choose, the products you would like, the licenses you may need to obtain for the countries you are targeting.
Pricing
SoftSwiss prides themselves on guaranteeing that their clients will receive the most transparent approach in terms of pricing. This means no additional charges and no hidden costs. What you see is what you get. The company strives to provide you with the “perfect combination of quality and price.”
Moreover, SoftSwiss does charge a certain percentage from the revenue on a monthly basis for the use of the software as well as hosting and technical support.
Disadvantages of the SoftSwiss Platform
It is also important to consider any drawbacks. For SoftSwiss, the primary drawbacks include:
- No UK license – While SoftSwiss does work with a number of licensing jurisdictions, the UK Gambling Commission is not on the list. The UKGC is not only a highly respected regulator but is also located in one of the largest online gambling markets.
- Limited games for white label – Although the company offers thousands of game, they’re available via a separate API integration.
- Not as well known – SoftSwiss is still a relatively young company and is not as well known in the industry as other software platforms. That said, to be clear, this fact does not make the company any less reputable.
SoftSwiss Software – Bottom Line
The SoftSwiss casino platform is a secure, stable and flexible solution that can cater to the needs of both new and experienced online gambling operators.
The company offers top security, comprehensive protection services, responsible gambling, licensing, optimal customer support for both players and clients, and transparent pricing, among other benefits, as well as modern source code in Ruby.
While it is good that they do have licenses from Curacao and Malta for their white label solution, it would be more advantageous to see them offer additional gambling licenses, particularly one from the UK Gambling Commission. That said, it is commendable that they do offer expert support to clients who need to apply for their own gambling licenses.
The bottom line is that SoftSwiss is a reliable and flexible iGaming software provider, especially for those operators who would like to provide a Bitcoin experience to their online and mobile customers.
If you want to launch your new iGaming platform, use our free business plan to develop a suistainable casino activity.
FAQs
SoftSwiss offers three main casino solutions: turnkey, white label, and Bitcoin casino solutions.
SoftSwiss offers a secure, stable, and flexible iGaming platform, especially thanks to its servers. Operators can use SoftSwiss’ template design or have a custom website created. The platform supports multiple languages and currencies and is integrated with various payment methods, ensuring broad accessibility. Additionally, SoftSwiss emphasizes top security with features like two-factor authentication for accessing the casino back office.
SoftSwiss supports a diverse gaming portfolio with over 4,000 games from more than 30 providers. SoftSwiss’ proprietary provider, BGaming, brings over 40 full HD mobile-friendly games, supporting innovative Bitcoin gameplay. The platform’s game management feature allows operators to highlight new and popular games, create custom game categories, and add new games easily, ensuring a dynamic and varied gaming experience for players.
